In the context of modern economy, fundraising poses a unique challenge to entrepreneurs, startups and mid-cap companies. No matter if you are a novice or just expanding your venture, getting funds prove to be the most tedious yet decisive undertaking. To fulfill this requirement, Mr. Sanjay Kathuria, Professor at Bada Business has created a detailed course on Fundraising which aims at preparing you with the information and resources needed to approach the fundraising process assuredly.

This article will look into the Fundraising Course and highlight the essential fund raising topics that will help you master the art in a systematic manner.

Goal of the Fundraising Course

To aid entrepreneurs and business heads familiarize themselves with the funding ecosystem, this course offers a step by step approach towards accomplishing the business goal through fundraising. Fundraising is an important part of every business endeavor and can seem overwhelming at first. The course includes 25 lessons that encompass every facet of raising funds, giving you as a business owner all the tools you need to take your venture to the next level.

Insights From the Fundraising Course

This course was designed to give you insight into the entirety of the fundraising cycle. Below is a summary of the topics covered in the course.

1. Basics of Fundraising

Before exploring methods and avenues of fundraising, having foundational knowledge is key. This part covers the fundamental principles and basic building blocks of fundraising for your venture.

2. Determining Goals and Objectives of Fundraising

Understanding what you need and the reasons behind it is parmount. This section will help scholars construct well-thought objectives and ensure there is a reasonable limit on the capital that is expected to be raised.

3. Budget Sheet

Understand how to properly project your funding requirements. This step in planning incorporates the consideration of how much capital is needed and the reasons for such investment to be made.

4. Stages of a Startup

This subsection describes different phases of a startup and helps the learner understand the possible change in sourcing funds along the life cycle of the business.

5 Different Investment Types Characteristics

Different funding sources come with distinct requirements and formats. This section will help you understand equity and debt funding and the differences that exist between these two types of investments.

6-8. Parts 1, 2, and 3 Of Sources Of Funding

In this section, you will learn about different sources of funding that are available for startups such as angel investors, venture capital, and others. The course gives a deep analysis of every funding source so that you can choose which one is appropriate for your business.

9. Fundraising Process Steps

In this module, you will learn about the different essential steps or strategies you have to plan and later execute in order to fundraise successfully. You will also discover what steps you need to take on each level to increase the odds of achieving your desired outcome.

10. Bootstrapping

Find out how to start and build a business solely with your resources and without having to invite outside investors. This strategy, referred to as bootstrapping, is great for most entrepreneurs that would like to remain in full control of their businesses.

11. Creating An Investor Pitch Presentation

Getting investment requires effective pitching because how you sell your idea determines who will invest in your company. This lesson looks at the pitch, how you deliver it, and how important communication is when presenting to an investor.

12. Prototypes of Pitching

Differentiate between pitch presentation types to facilitate their customization for various audiences to maximize investor appeal.

13. Term Sheet

A term sheet is an initial document that describes the major issues relevant to an agreement. This part will address what is covered under a term sheet as well as how to negotiate important associated issues.

14. Examples of Term Sheets

Sample real-world term sheets will assist in understanding the details of these documents and how they can be negotiated to serve your interests.

15. Due Diligence

Due diligence is an important component of the fundraising cycle. This part explains what due diligence is about and how one can get ready for it in relationship to their business.

16. Documentation in Fundraising

Well prepared documentation is critical for the effective execution of fundraising activities. Identify the documents you will need, ranging from contracts to agreements and other forms.

17. SSA & SHA (Share Subscription Agreement & Shareholder’s Agreement)

Understand these two fundamental legal instruments that guide the process of fundraising and how they shield the business and the investors.

18. Methods of Startup Valuation

Knowing how to value your startup is important when seeking funds. This part deals with the techniques to evaluate the value of your startup and how to make sure that you are getting great value for your money.

19-21. Ángel Investment and Venture Venture Capital

Acquire knowledge on angel investors and venture capitalists. Learn how to best position your business to attract their funds. This section also covers how to scout for investors and how to successfully raise venture capital.

22. Considerations When Approaching a Venture Capitalist

In this particular lesson, we will discuss how to maximize your chances of getting an investment by teaching you best practices and tactics for interacting and communicating with a venture capitalist.

23. Initial Public Offering – IPO

Opening up to the public is an exciting time for a company as it allows the company to raise much needed funds from the public. Understand what an IPO is how it can be used by companies to generate large amounts of capital.

24. The Investment Banker: Their Responsibilities

This is the most critical aspect of the fundraising journey. In this segment, we look at why investment bankers are crucial to the process and how they can assist and enhance your business value during the fundraising period.

25. Investor Relations

Once investments are made, strong relationships with the investors must be maintained. In this section, you will learn how to manage investor relations, think of communication with investors, and deal with regulatory issues.

Additional Resources

Along with the 25 core lessons, this course offers:

Case Studies: Fundraising exercises in which you will see how practically relevant their concepts are.

Practical Examples: Some of the successful examples of raising funds by detailing how they were raised along with various strategies employed to get the investments.

Theories and Strategies: Suggestions on the well-known approaches and their precise outcomes that you would consider implementing in your company.

Self-Preparation: How to analyze your current level in the fundraising funnel and how to strategize for your desired position.

Conclusion

While the processes underpinning fundraising are certainly complicated, with adequate information and existing frameworks, it can be simplified significantly. Fundraising Course by Mr. Sanjay Kathuria takes you through a structured, step-by-step approach to teach you how to fundraise for a business, right from the bottom of the spectrum all the way to the top. With adequate knowledge on different funding sources, how to pitch, legal documents, and investor relations, you will be able to deal with all the levels of fundraising needed.

This course will aid in your undertaking to raise money and grow your business regardless if you are a startup or an established firm looking to upscale.