Videos are useful at every stage of the sales process. They help you capture potential clients and help you close sales. They let you serve clients from virtually anywhere in the world without requiring a lot of spending to scale the business. The 4-Step 4-Minute MVM Method helps create videos that are more sale centric. All four steps are simple and take less than 4 minutes.
1. The 4-Step 4-Minute MVM Method
The sales video needs to be designed in a way that it can deliver the message in 4 steps.
Step 1: Your Introduction
The very first thing you want to do is give a good introduction. State your name along with your company, and your role in assisting businesses like theirs.
Step 2: Identify Three Client Pain Points and Offer Solutions
Talk about the three primary issues that your client is likely to face along with a workable solution.
Example – Hotel Owner (Mr. Rajesh)
Problem 1: Mr. Rajesh has to give third-party tech platforms a commission of 50% to fill around 50 rooms of his hotel.
Solution: It would be better if he uses a customer acquisition strategy with Google keywords for his strategy.
Problem 2: Weekdays are slow for the restaurant in his hotel.
Solution: Try to gain greater customer presence with social media ads.
Problem 3: The banquet hall has few people booking the venue.
Solution: For events, try using LinkedIn to target business customers, particularly middle and upper management.
Learn More About the Client’s Portfolio
For younger users, showcase someone you genuinely fulfilled. This validates your expertise and increases opportunities.
Analyze The Client’s Videos Feeds and Comments
At the end of the video, clearly share the strategy and let the client know to reach out for a meeting. Always thank them for their time.
The Internet’s Rajarshi Bandyopadhyay Shows Us How to Share His Videos with Clients:
Share out-of-reach videos as broadly as possible.
✔ Send via direct messages on Instagram.
✔ Share via Facebook Messenger.
✔ For email, send AI generated videos via Vidyard.
✔ Dowload videos on videos and send via LinkedIn messages for B2B.
How to Locate Client’s Emails
Find email addresses of companies Snov.io is looking to locate.
✔ Input the client details: Name and their company in Snov.io.
✔ Collect their verified email address instantly.
✔ Getting through to them with personalized video emails is a game changer.
Final Ideas To Consider
✔ Obtain video materials using the 4 step 4 minute method.
✔ Send the same video through Instagram, Facebook, LinkedIn, and emailoh.
✔ Know potential clients email addresses by Snov.io.
✔ Use video footage to expand your company’s outreach and grow your business.
