They are engaging, short and very effective at capturing the audience’s attention. Businesses can use micro videos to generate leads in a short format by providing value.
1. Lead generation in three steps:
When creating micro-videos, you can use this three step approach to ensure maximum impact.
Hero introduction:
Begin with a brief, compelling introduction of yourself and your company.
Establish credibility:
Explain the main details of your service or product. Highlight the benefits, features and reasons why your audience should be interested.
Call To Action (CTA).
End the video by putting a strong call to action. Ask your viewers to act, like filling out a contact form, making a phone call or visiting your site.
2. Lead generation through micro videos – industry examples
Real Estate Agents
Hero introduction:
Introduce yourself and your real estate expertise.
Message
Highlight property features like a swimming pool, gym, cloud kitchen and nearby schools. You can offer a virtual tour or a physical one.
CTA :
Request that viewers complete a form with information such as their name, e-mail, phone number and budget.
Travel Agents
Hero introduction:
Show yourself as a travel expert.Share information about tour packages, locations, pricing and special deals.
CTA :
Please provide a form for booking or details of your contact.
3. The Best Platforms for Sharing Your Micro videos
Post your micro-videos on the following sites to maximize engagement and reach:
YouTube: Ideal for SEO and long-term visibility.
Instagram Reels & Stories – Great for engagement and discovery.
Facebook. Use both organic reach and paid advertising .
Share your content across multiple platforms to reach a larger audience .
Key Takeaways
Use micro video to attract quality leads.
Use the formula of Hero Introduction, Message and Call to action.
Use social media platforms such as YouTube, Instagram and Facebook to generate leads.
