Connecting Google Analytics to your website enables you to track and analyze the actions users take on your site. It provides you with valuable information that allows you to improve your site’s performance, content quality, and user experience. In this article, we explain how to set everything up so that beginners can start using Google Analytics within a few minutes.
How to Connect Google Analytics to a Website in Three Simple Steps
Here’s how you can set up Google Analytics on your website in a few simple steps.
1. Set Up an Account with Google Analytics
In your preferred browser, conduct a search using the keywords ‘Google Analytics’ and click the first provided link.
On the newly opened page, locate and click the ‘Set up for free’ button.
2. Set Up Google Analytics Account
You will have to enter a Google Analytics Account Name that is identifiable and distinct.
You can disregard the Account Data Sharing Settings and tick all check boxes before clicking the ‘Next’ button.
3. Set up Property
On Property Setup, enter your website name, mobile application name, or YouTube channel name and set the correct timezone and currency.
Then provide remaining necessary business information such as industry type, business size, and the data you intend to track.
Click ‘Create’ to finalize this step.
4. Accept Terms and Conditions
• Accept the terms of your country in the corresponding window that pops up after selecting your country.
5. Choose Your Platform
• Choose a preferred platform for your tracking setup (web, ios app, or android app).
6. Set Up Web Stream
• Add the URL of your website and screen name in the ‘Web Stream’ section.
• And click ‘Create Stream’, in order to finalise the setup.
7. Connect Your Website
• Proceed to follow instructions such as the ‘Tagging Instructions’ by Analytics Google.
• Copy the script necessary from the Google Site Tag and place it in the section ‘head’ of the HTML code for the website.
• Or, instead of that, if you have a Content Management System, for example WordPress, you can get a plug in of Google Analytics, put the Property ID to it, and link it right away.
8. Verify the Connection
• To check if the tracking code was added to the website, download from the Web Store Chrome Extension the ‘Google Tag Assistant’.
• Use the extension, refresh the website, then click on the icon of the Google Tag Assistant to check the connection.
Key Takeaways
• Create an account for Google Analytics personalized to your website, mobile application or Youtube channel.
– If you are into WordPress, plug in the Property ID and the setup will be done for you.
– Use the Google Tag Assistant extension in Chrome to check if the connection is set properly.
Massive Action Plan
– Get your Google Analytics account.
– Set up a website or app on Google Analytics account you have just created.
– Check if the integration is done correctly so data will be tracked.
Conclusion
All in all, Google Analytics is helpful in observing users’ actions on your site. The process of integrating Google Analytics with your site is easy and straightforward. The data collected will assist in making necessary decisions to enhance the performance of your website and provide a better experience for users. Google Analytics is an invaluable asset that website owners, marketers, and content creators use to refine their digital approach and accomplish their business goals.
