Employing effective search engine optimization (SEO) techniques is necessary to increase the chances of your website getting adequate visibility and ranking on Google. One of the key techniques in SEO is conducting keyword research, which can be aided by tools like Google’s Keyword Planner. This article explains the steps involved in utilizing on-page SEO with the help of the keyword planner tool, focusing on the keyword research process and Google content optimization.
Using the Keyword Planner Tool in SEO Search
The Google Keyword Planner tool is very helpful in generating a new keyword list based on the business and content of a user’s website. Here’s how to use it:
• Accessing the Tool
For you to fully embrace the use of the Keyword planner, log into your Google Ads account, go to the ‘keywords’ category, and click on ‘tools and settings’ to find the keyword planner.
• Static Page Verses Regular Content
It is very important to understand that not all website pages are updated frequently. For example, static pages include (home, about us, contact us) while blogs and products pages are frequently updated. Websites that contain updated pages are favored by search engines.
• Content Creation’s Consistency:
As noted in the planner, the aim is to elevate both authority and ranking, thus posting two blogs weekly is key. Each blog ought to tackle a particular keyword derived from the keyword planner itself.
Locating and Investigating New Keywords
Along with the content, here’s how to gather keywords that fit your needs best:
• Enter Relevant Keywords:
In the planner, inside the input section that says “Discover new keywords,” type 2-3 keywords you wish to use to gather results. Now, press “Get Results.”
• Results Download:
Once the results have compiled, export the keyword ideas file to a Google Sheets for more work on them.
• Important Main Parameters:
In the sheet, you should focus on the “keywords” and “average monthly search” metrics. Popularity is directly proportional to the relevance of the keyword.
• Competition Adjustments:
Look at the data on popularity for each keyword. Keep in mind that SEO is an investing strategy so don’t forget to lower your expectations. Keywords in high competition take approximately 6-7 months to capture. Create targeted keywords with less competition for faster results.
Long-tail keywords
Long-tail keywords represent another search engine optimization strategy. They tend to have lesser competition. Here’s how to find out and put them to good use.
• Look up Long-Tail Keywords:
Use “allintitle: keyword” on Google and search for results pertaining to the specific phrase. If you have fewer results, it suggests lower competition.
• Filter Your Keyword List:
After keyword analysis, try cherry-picking the 5 primary ones. Out of these, anone will be the main focus keyword. This will be the main key phrase targeted on your site’s title and central content.
- If a user is on WordPress, Yoast SEO is do-it-all for content optimization as Yoast is a plugin with extensive reach. Use the Yoast SEO plugin to change the SEO title, meta description, and add focus onto your keywords.
Content Creation Checklist for On-Page SEO
These are to ensure your content is optimized for SEO properly.
• Keyword Insertion:
Use your focus keyword in the first two lines of your content and include it in the blog title, as well.
- Create engaging SEO Title and Meta Descriptions and don’t forget to put your focus keyword in it, too.
• Internal and External Links:
These internal and external references are links to other segments of the website and to relevant external websites, respectively.
• Content Length:
Your blog posts should ideally be within the 500-to-600-word range to ensure that there is enough detail for SEO purposes, without compromising readability.
Key Takeaways
- Effective Keyword Research: Blogs and other online content can be enriched using important keywords uncovered with the help of the Keyword Planner tool.
- Prioritize Long-Tail Keywords: Target long-tail keywords with lower search volume competition in order to increase your chances of ranking.
- Follow a Content Checklist: Optimize the content for SEO using the checklist that requires keyword and meta description placement, and link inclusion.
Using these methods along with regular use of the Keyword Planner tool will improve your website’s SEO and increase the chances of a higher ranking on Google, resulting in more organic traffic to your site.
