Around 90% of marketers say that videos are an extremely effective way to connect with their audience and 83% say that it helps build their business’ online reputation. If a video is shot correctly, it can help businesses spread their business, expose their products, and even engage the audience on a deeper level.
1. Structuring Your Purpose For The Video
Determining the objective of the video is an important step. The main goal should be clear to you. A decisive goal ensures in conveying the message appropriately to the intended audience.
Key Points To Ask Yourself
✔ Which key points would you like to bring out in the video?
✔ Which service or product are you focusing on?
✔ What is the age group of the consumers you want to capture?
Having thoughtful responses to these questions will ensure that your video leaves an everlasting impact and reaches the largest number of people.
2. Characterizing Your Specific Audience
Knowing the audience is critical because it helps create content that meets their needs and is engaging. Always study the target audience to know what type of video will be appealing to them.
Important Audience Insights You Want To Collect:
✔ Type of age group
✔ Place of origin (City/Country)
✔ Present salaries
✔ Likes and dislikes
✔ Sex
Research has shown that making a video for an identified audience is most likely to increase interest and sales.
3. Devices Required While Shooting The Videos
When trying to capture great footage you don’t have to break the bank on equipment. To begin, use a smartphone, and as your business expands, make purchases towards professional gear.
Camera Options:
✔ Smart Phone – Gives high-definition recording along with simple usability.
✔ DSLR Camera – Produces professional videos and possesses high lighting, accurate placing of focus, and superior camera options.
Tip: Always use landscape mode on social media. To maintain eye contact, make sure the camera is placed at eye level.
4. Using A Tripod For Stability
A tripod enables one to maintain steady and smooth video quality. Be sure to pick a tripod that works best for you:
✔ Shooting Location – In or Outside.
✔ Body Posture – Shooting standing or sitting.
✔ Height Requirements – Many tripods allow you to adjust them.
Viewing a stable video makes you look more professional and maintains the viewer’s attention.
5. Proper Lighting
Proper lighting is important to consider in order to enhance the quality of the video. A well-lit video looks visually appealing and professional.
✔ Use Natural Light – Offers great video quality and makes your video vibrant.
✔ Use Camera Flash – Useful in capturing videos in low light conditions.
New smart phone cameras have the ability to control how bright it is, improving the overall video clarity.
6. Improving Sound Quality with the Right Microphone
Audio quality is equally as significant as video quality. Using the right microphone improves sound quality while filtering out external sounds.
Microphone Types Include:
✔ Lavalier Mic – Clipped to speaker’s clothing and prevents external interference.
✔ Shotgun Mic – attached to camera; picks up sound from 2-3 feet away.
✔ Rode Mic – Wireless at 10-25m range.
✔ Desk Mic – Best for seated videos and podcasts.
With a microphone, your target audience is able to capture each word articulated effectively.
7. Utilizing Premium Backdrops
A background that is orderly and neat helps with your video’s presentation.
✔ Utilize Green Screen – You can add custom backgrounds which could be an office or a different setting. ✔ Maintain a Clutter-Free Background – Improves focus, reverberating the speaker’s words.
Backdrops suggest the atmosphere and sophistication of the video.
8. Emotional Connection with the Target Audience
Empathizing with your audience makes your video trustworthy and vivid.
✔ Expose Personal Events – Creates rapport.
✔ Make Name & Other References – Makes it more genuine.
✔ Demonstrate Love & Zest For It – Motivates the audience.
Emotional connection heightens engagement and reduces video off look away.
9. Creating a Comprehensive Introduction & Conclusion
Your first and last part of the video should impact the audience.
✔ At The Beginning: State your name and elaborate on the goal of the video.
✔ At The Conclusion: Restate the important information and also provide a call-to-action (CTA).
A well-organized video makes a viewer informed and entertained.
Important Notes
✔ Get a hold of a smartphone first before considering professional cameras.
✔ Utilize a microphone to help improve the sound.
✔ Have correct lighting to enhance professionalism.
✔ Keep the background simple or use a green screen.
✔ Put emotion into the video to gain the viewer’s attention.
✔ Have a clear beginning and end for better understanding.
