Giant opportunities like college fests, music concerts, trade fairs, and other industry gatherings helps businesses greatly in widening their reach and interacting with an audience that is much more diverse. These events also allow the business owner to connect with potential customers, partners, and influencers. There is relevant social media reporting and live blogging as a testament that these events can be used as marketing opportunities, although that can have negative consequences at times. The strategies are limitless so long as the execution plan draws an outline as to how the event can be turned profitable.
Easy Step Towards Marketing Through Social Media Engagement
Social media is one of the best tools through which visibility and acknowledgement is received and it saves a lot of money as well. By sharing real updates on social media, audience engagement increases, and so does the opportunities of brand promotion. Like any other tool, social media has its own set of challenges and here are some tips to overcome:
Regular Updates:
Use various profiles or pages to provide live updates during the event on the likes of blogs or social media. Highlight crucial moments, and unique features of the event to capture the interests of the followers.
Exclusive Content:
Offer your audience some behind-the-scenes or other exclusive content which will boost engagement during the event.
Live blogging, as well as social media posting, lets your brand reach multiple people at the same time without hefty investment which keeps your brand relevant to the ongoing conversation.
Collaborations with Event Organizers
If your social media accounts have some following, working with event organizers can be a very strong move. You can offer to post various social media updates during and after the event in return for watching the event firsthand. Here is how to tackle this strategy:
Partnerships with Social Media Influencers:
Instead of covering the event through traditional media, let’s use social media influencers to promote the event, and at the same time give them an opportunity to cover the event live.
Put Up Banners and Hoardings:
Once the event organizers agree to a partnership, have banners and hoardings erected at the venue once the event commences. This captures attendees who might not have been exposed to the brand before.
Cross-Promotions:
It is noted that some event planners may be open to a reciprocal business with you one where your brand becomes exposed while your business acquaintances receive social media coverage or promotional activities from your end.
You can use your social media presence to collaborate with other planners and get sizable returns without the cost typical of conventional advertising deals.
Real-Life Example: Tirupati Company’s Success Story
A company in Ahmedabad, with the name Tirupati Company, supplies products such as, LED lights and portable toilets for events and marriages. Like any other business, to get noticed, they started to offer their products free of charge during weddings and other large gatherings. In return, they agreed to banners and hoardings placed at eye level, which allowed them to cover their expenses in advertising without spending any additional money.
These efforts helped build their brand presence with gradual improvements of the company. Eventually, they outgrew the services which contributed to an astounding annual turnover of 30 crores rupees. This example reveals the power of gaining visibility and low-cost involvement in strategic partnerships for improved business performance.
How to Fully Exploit Big Events and Create a Benefit Throughout the Entire Chain
To optimize the benefits that come from big events, businesses can do the following steps:
Hire a PR Agency
A good PR team creates buzz well ahead of the event. They are able to reach out to media, event organizers, and write press releases that ensure the brand is well known even before the big day. They also make sure their client is properly covered after the event, bring interviews on relevant milestones achieved as a result of the brand attending the event.
Event Planning
You can also create a competitive advantage by attending events in other regions or within the industry that are not well advertised. Create a list and set aside the ones that best serve the marketing and sales objectives of your company. These objectives should focus on marketing and improving clients’ relations through social media platforms.
Approach Event Organizers
For the most relevant events you have found, the next step will be contact with the organizers. You can do this via calls, emails, or even social media through direct messaging. Suggest to them that your brand could be a sponsor and offer value that you can bring to the event in exchange for coverage and promotion.
Mutual Benefit Strategy
Always remember to suggest a partnership for win-win situation. This means that both you and the event organizers stand to gain. Whether through social media participation, placing banners at the venue, or other advertising activities, clearly define how you will take part in the event and how it will benefit both parties involved.
Conclusion
Large scale events are unrivaled with respect to being a single point from where a business can get maximum visibility along with interacting with potential clients and strengthening the brand. Businesses with limited financial resources can still take advantage of these huge events with exposure through live blogging, social media, and through partnerships with the event organizers. All businesses that wish to have a visibly strong presence in their industry and expand their customer base can do so effectively with the help of the action plan and through the case study of Tirupati Company.
