With over 700 million active users, it’s indisputable that LinkedIn is ideal for networking, and increases in followers correlates to one’s influence. With optimization of your profile and engagement through posts and comments, you’ll gain more visibility on your LinkedIn. These are ways to gain followers on your LinkedIn account.
Polish Your LinkedIn Profile for Recognition
In order to attract followers, your LinkedIn profile needs to be professionally crafted. This means you should target obtaining an ‘All Star’ profile status by completing the following:
• Write An Informative ‘About’ Section:
Elaborate on your work experiences, your abilities, and what you offer.
• State your Role:
State what you do in your current place of employment.
• Provide a Detailed Account Of Your Previous Employment:
Describe the job titles you have held, the companies, and your key achievements.
• Input Your Educational Information:
Enter relevant degrees and certifications so that people take your profile seriously.
Your credibility increases as a result of filling out your profile and becoming more accessible to potential followers.
Achieve Growth on LinkedIn with Effective Posting Strategies
After finishing your profile, focus on creating interesting content to help you attain more followers. Here’s how to better achieve that:
a. “Start a Post” Tactic
You can continually share valuable content by clicking the “Start a Post” and adding specific hashtags such as, #business, #leadership, #digitalmarketing to widen your reach. Important posts can also be pinned to the top of your profile to ensure better outreach. Use LinkedIn’s free analytics feature to evaluate how your content is performing as well as which posts are getting the best engagement with your audience.
b. Polls
Polls are a unique and interactive way of engaging with your audience and will increase the chances of you gaining more followers. Set a time limit around the discussion so that people are motivated to participate and give their opinions.
c. Videos
Uploading Videos is one of the best ways to engage with your followers on LinkedIn. Taking advantage of LinkedIn’s 10-minute video upload limit will help you share more entertaining and informative content and grow your follower base.
d. Organize Events
With Events, LinkedIn makes it easier to build a community and grow your follower base. Use it for setting up and hosting virtual events like webinars or meetups and invite people to join and interact with your content.
e. Write Articles and Post Them
Posting articles on LinkedIn helps further build your personal brand and position you as an expert in your industry. Write blogs in your preferred language Hindi, English, etc. and add pictures, videos, slides, or links for greater interaction. To get more engagement, inform your followers when new articles go live.
f. Update On Job Vacancies
When hiring in your company, make job-related updates on your profile. These updates could help your profile get more views and in turn, more followers, especially those interested in securing a job.
g. Search for Hashtags
Check out posts for relevant hashtags on LinkedIn’s search bar, like #digit marketing or #casestudy. Start commenting and liking other people’s posts to meet new people who are interested in similar topics, thus growing your network.
h. Follow LinkedIn Profiles
Tracking the profiles of certain people or firms that interest you is another effective way to increase followers, as this ensures that you are kept abreast of their activities and aids in networking within your industry.
Key Takeaways for Increasing LinkedIn Followers
- Polish your LinkedIn profile so that it is complete and appealing. This will make you stand out for off board opportunities.
- Remain active by uploading stories, conducting polls, and sharing videos so that your followers do not grow bored.
- Write and circulate some articles in order to establish yourself as an authority and engage other users.
- Search for important topics and make comments so as to be noticed. Use the search bar and hashtags to get specific topics and people.
- Make posts about relevant jobs and using events will help you gain more engagement on your LinkedIn posts.
Adhering to these tips will help bring more balance to your overall presence on LinkedIn, expanding the number of followers and your network along with it.
