YouTube and Facebook are social media platforms that offer great opportunities for earning money. If you follow the right steps, you can make money from your content and turn your hobby into a job. This article looks into the earning strategies of YouTube and Facebook which includes monetization methods, marketing through advertisements, and other affiliate as well as influencer marketing strategies.

Making Money on YouTube

Among all the content platforms, YouTube is the foremost one to make money using advertisements. Here’s some information you should know before getting started:

The requirements to start Making Money on YouTube

The following conditions must be met before it is possible to make money on YouTube:

• Have more than 1,000 subscribers
• Have more than 4,000 combined hours of your video content being watched by users.

How Monetization Works

When you achieve a threshold of 4,000 hours of videos watched in the past 12 months, you will receive automatic ads on your videos. After the ad is placed you can:

• Begin earning money for all the ads shown in your videos
• Start earning from the ads yourself

How to Apply Online

To monetize your content through ads on YouTube, follow the steps below:

1. Sign in to your YouTube channel through the Youtube creator studio.
2. Find the ‘Monetization’ tab to get started.
3. Press Apply (this will appear when you meet the conditions).
4. The evaluation process from YouTube will take around thirty days.

Advertising Algorithm on YouTube

YouTube’s algorithm places video advertisements in places within the uploaded videos where the audience engagement rate is at the peak. Here are steps to improve your returns:

• Analyze analytics to gauge how engaging your segments are before placing ads, and always place ads on the most engaging segments.
• Provide hooks in your content to get them interested in watching so as to increase your ad revenue.

Monetizing on Facebook

Similarly to YouTube monetization, Facebook provides monetization through advertisements albeit with slightly different requirements:

Facebook Monetization Requirements

Facebook’s monetization policy requires that you have the following metrics:

• Video content receives 15,000 engagements (likes, shares, comments) in the last 2 months.
• Last 60 days includes 180,000 total minutes of watch time.

Advertising Algorithm on Facebook

Facebook has an ad break monetization feature where ads are inserted during natural pauses within videos ranging from 1-2 seconds. In order to make more money:

• Place ads manually or allow Facebook to optimize placements of ads for maximum profitability.
• Make sure engagement rate of your content does not drop in order to enjoy more ad revenue.

Strategies to Monetize on Facebook

• Frequently post content that resonates with your audience.
• Provide hooks to your videos every 1 – 1.5 minutes so as to increase engagement rate and retain people’s attention.

Ways for Affiliate and Influencer Marketing Earning Profits:

Revenue from advertising isn’t the only way to make money from social media. Affiliate marketing and Influencer collaborations provide a very profitable way of earning on social media too.

Affiliate Marketing

Affiliate marketing is the process where you endorse and promote certain products or services or applications, and when someone clicks on your link and makes a purchase, you earn a commission. Below is how it works:

1. Write a blog, craft a video or record a review of the product that you want to sell.
2. Place your content as affiliate links.
3. Join as an affiliate. You get paid every time a click through your link results in a purchase or registration.
4. Advertise these links on different social media platforms to increase your earnings.

Influencer Marketing

If you have a fair bit of following on social media, influencer marketing can turn out to be a great source of income.

1. Build your social media account and start putting out engaging content.
2. Most brands directly contact influencers to do promotional campaigns.
3. Directly advertise brands as an influencer and earn money to promote the brand while increasing your credibility.

Massive Action Plan

To begin making money through social media, here are the top action steps you need to take immediately.

1. Focus on improving the accounts metrics on your socio media such as follower numbers and engagement rates.
2. Always publish great content that the audience relates to.
3. Add hooks in your content to prompt the audience to engage.
4. Monetization goals have been achieved on Facebook and YouTube allowing ad revenues to be generated.
5. Affiliate marketing and influencer channels have been researched for additional revenue opportunities.

Key Outcomes

• Start monetizing on YouTube and Facebook when the criteria is met.
• Capture and retain attention for content on both platforms to increase user engagement.
• Use influencer and affiliate marketing to diversify income streams.
• Increase influencer activities on social media to build a steady source of income.

With these actions and effective monetization strategies, social media can be turned into a profitable business. The brand can be built via ads, affiliate marketing, or influencer collaborations on Facebook and YouTube. The opportunities are endless.

Categories: Digital Marketing beginners