Webinars are a perfect way to create engagement, deliver value, and accomplish objectives. That said, to make sure everything goes as planned, it’s best to prepare a comprehensive checklist. Having a checklist means you can sidestep many issues and stay organized.
6 Weeks Before the Webinar
Everything begins with planning, which is practically the most important part of any webinar. Start on firm footing.
Pick Your Topic
Select something useful to your customers and interesting to your audience. Be certain that it is useful as well as interesting.
Pick a Date
Identify a day that works for you, your audience, and your speakers. Also take their time zone into consideration.
Pick Speakers (Hosts & Co-hosts)
Pick a knowledgeable host and an engaging co-host. Also set criteria for who can host the seminar.
Set Your Goal & Mission
Where do you want to go with the webinar? Is it lead nurturing, educating, or selling something? Be sure what the aim is.
Set Up Facebook Ads
While the webinar is still many weeks away, consider setting up Facebook Ads to promote it.
Identify Target Audience
Choose who would most benefit from your webinar and set criteria for them.
Select 1 Task Per Week
Divide up your preparation so that each week has one deliverable. It makes it easier to meet deadlines and it helps you pace yourself.
Complete All Tasks 6 Weeks Prior
All initial tasks must be accomplished at least six weeks prior to the date of the webinar.
4 Weeks Before the Webinar
At this point, you should be concentrating on finalizing the chosen platform and the arrangements for conducting the webinar.
Finalize Webinar Platform
Decide on the most suitable platform. Make sure screen sharing and attendee engagement features are included.
Check Registration & Landing Page
Check the smooth functioning of the registration page and try out the design and functionality of the landing page.
Set a Theme
Decide on the overarching theme of your webinar and the nature of pertinent branding elements and visuals.
Decide Duration
Determine the duration of the webinar so that attendees have enough time to interact and ask questions while keeping it brief.
3 Weeks Before the Webinar
Begin content creation and marketing materials. This is the period where content is finalized and draft versions are prepared for marketing.
Work with Your Speakers
Make sure that speakers are aware of the content, speaking time, and format of the content.
Create an Outline
Prepare a comprehensible outline of the presentation. That will assist your speakers and guarantee that the content is logical.
Create the First Draft
Prepare the presentation content and items that are to be visualized. Get the approval of your speakers before the final cut.
Promote on Social Media
Start advertising your webinar through blog posts, Facebook and emails. Involve your target audience early so there is a reason to anticipate.
Promotion Through PR
If you get access to a PR company that will help your webinar gain visibility and credibility, use them to your advantage.
A Few Days Before the Webinar
As the date nears, make sure everything is in order.
Explain the Benefits of Attending
Make it clear how attendees will benefit from the webinar. Make sure they know what value it will add to them.
Check the Sign-In System
Make sure that the registration process is smooth for all attendees.
Check Landing Page
Look at your landing page and identify any areas that need improvement in the design and detail.
Check Registration
Make sure that the registration process is working and is not showing any problems.
Check Facebook Ad Status
Be sure to monitor how the Facebook ads are performing while hoping to get more clients.
Check Internet Connection
Make sure your internet connection is stable to prevent interruptions during the webinar.
On the Day of the Webinar
Above all, stay this is your moment and get ready for a spectacle.
Set Reminders on Social Media
As the webinar approaches, make sure to craft posts to serve as reminders on all of your social media accounts.
Send Reminder Emails
Focus reminder emails on previously interested registrants to grab their attention.
Reminders on Facebook Chat and WhatsApp
To make sure more people join, remind them personally via Facebook chat and WhatsApp.
Reminders in the Morning & Evening
On the day of the webinar, send one reminder in the morning and one in the evening.
Reminder 10 Minutes Before the Webinar
Make sure to send important updates five to ten minutes before the start of the session.
During the Webinar
Keep your eyes open and get the full experience.
Check the Registration Page
Check if the participants can still access the webpage and register for the session.
Check Webinar Status
Make sure everything is working perfectly on the webinar platform.
Check Presentation
Confirm that your presentation slides are in order and ready for distribution.
Check Computer
Ensure that your computer has been functioning correctly and that all applications are up-to-date.
Check Electricity
Make certain that a working source of power is available to prevent interruptions.
Check Backup Systems
Make sure that backup systems like generators and inverters are available to cover power or internet outage emergencies.
After the Webinar
It is your responsibility to follow up as soon as the webinar is over.
Send Recordings
Send the webinar recordings to those that were absent or would prefer to look back on the material.
Align Follow-Ups
Contact the attendees for their comments, answers to their queries, or help with additional materials.
3-4 Days After the Webinar
Continue to maintain engagement with your audience to keep the momentum alive.
Publish Small Videos on Social Media
Make shorter videos from the webinar or highlight meaningful moments and post them on social media to spark conversations.
Conclusion
Utilizing this checklist will allow your webinar to be prepared and executed seamlessly. From picking the topic and speakers to promoting the webinar after it has ended, every step is critical to achieving success. As a final note, do not forget to promote the webinar on social media, monitor your progress, and keep everything organized so that engagement is achieved and goals are met.
