WhatsApp Business undoubtedly offers a variety of features that facilitate communication between businesses and their clients. These features are aimed at improving customer relations, centralizing organization, and automating various activities. In this piece, we will discuss some of the noteworthy and vital features of WhatsApp Business which include quick replies, statistics, short links, linked accounts and labels.
What are the differences between WhatsApp and WhatsApp Business? (Business Profile Creation)
Quick Replies
Quick replies are probably one of the more beneficial features found on WhatsApp Business. These allow businesses to proactively respond to frequently asked questions by creating a message template. Businesses can design templates for a variety of issues like responses received from help desks or thank-you messages.
How to Use / Quickly Reply
You can access the list of replies by typing “/” on your keyboard and selecting the appropriate one at the desired time.
These features ensure that accurate responses are given in a timely fashion.
Labels
Labels are key for classifying and storing customer chats. Businesses can sort out conversations in an effortless manner through grouping them. Labels can be used for distinguishing between leads, customers and inquiry.
How they work:
Labels can be color coded to make identification easier so customers are swiftly classified.
Whole discussions or particular messages can have labels attached to them.
These tools enable firms to easily retrieve and analyze past conversations, resulting in effective communication control.
Short Links
Short links are beneficial for business use because it allows the firm to generate a URL and directly interact with the client through WhatsApp. This link can be posted on different sites, social pages, or even on email marketing, making it easy for clients to reach you.
Short Links and Their Key Features:
- Allow clients to instantly reach you via the business WhatsApp.
- They can be found under “Business Tools” options.
- Through WhatsApp Business, customers can be issued a QR Code to start a chat, adding to the convenience.
Statistics
Tracking customer attention and engagement, as well as transforming communication approaches is crucial for businesses. Whatapp Business has features that outline the details of message sending, reading, and receiving it.
What you can learn from statistics:
- The numbers of messages sent, received and read.
- How effective that particular message was through studying the delivery data.
- These statistics can be found out in “Business Tools” section in business WhatsApp settings, which enable many businesses to monitor how well they are communicating, and change if necessary.
Linked Accounts
With WhatsApp Business, users can integrate their accounts with a Facebook Page. This allows businesses to share information across both platforms, which helps maintain uniform branding.
How To Link Accounts:
To link accounts, go to settings and click on “Business Tools” then “Linked Accounts.”
In WhatsApp Business, link your Facebook page with your account.
This makes it easier for businesses to market their products, increase brand awareness, and effortlessly interact with customers across different social platforms.
WhatsApp Business Not to Be Missed
In addition to the other features mentioned, the business app has other communication-saving and performance-improving functionalities, such as:
Business Profile:
Set up a professional-looking business profile in WhatsApp with an address, phone number, company name, etc.
Product Catalog:
Manage your products and display them on your WhatsApp catalog for easy access by customers.
Auto Greeting Messages:
Set up automatic greetings for new customers at the start of a conversation.
Custom Away Messaging:
Set automatic away responses when you are unavailable to attend to customers or when the business is closed.
Conclusion
Businesses can make use of WhatsApp Business’s advanced features to improve their communication strategies. The customer experience can be faster, more organized, and seamless at the same time. WhatsApp Business comes with tools to enhance your business communications. Whether it is quick replies for efficient responses, labels for organization, or short links for customer contact, WhatsApp Business has it. By linking WhatsApp Business Account to your Facebook Page, you can increase the reach of your business and make contacting you easier.
