This article introduces “Digital Marketing Part-1” and highlights its impact on business growth and career advancement. Digital marketing is a key tool to drive success in both fields.

The course is divided in three parts. The first two focus on organic digital strategies and the third part is dedicated to paid-based and performance-based methods. This course covers a variety of topics including:

• Storytelling and content marketing
• Online marketing strategies that are organic
• Inbound marketing is a technique that uses inbound marketing.
• Create free blogs and YouTube thumbnails
• Video editing on social media platforms
• Blogs and microblogging can be used to attract customers
• Set up and manage social media pages on Facebook, LinkedIn, Twitter and YouTube
• Search Engine Optimization: Understanding and Applying SEO
• Providing round-the-clock customer service via social channels
• LinkedIn: Increasing followers and B2B leads
• Social media and blogging: Monetizing them
• Utilizing digital tools like Google Analytics
• Analysis of social media performance with Twitter and LinkedIn analytics
• Developing viral social media campaigns

Key Outcomes

• Learn the basics of digital marketing and boost your business’ growth.
• Create engaging blogs and thumbnails that will attract a large audience.
• Digital marketing techniques can be used to generate B2B leads on LinkedIn and other social media platforms.