With so much competition in today’s world, vying for attention, no matter who you are, is of utmost importance. A personal brand can help students, professionals, and entrepreneurs alike get discovered by top companies. Professor Paritosh Sharma from Bada Business gives wonderful recommendations on how to build your personal brand in order to stand out.

Here are 4 ways to construct your personal brand that will open doors for you career-wise.

 Gain Credentials By Applying For Scholarships

One of the most effective ways to get visibility is to obtain scholarships from some of the top global companies. Aside from financial assistance, scholarships also garner credibility for you in your area of expertise. Some of the most popular scholarships are:

• Google Scholarship
• Microsoft Scholarship
• Burger King Scholarship
• Coca-Cola Leaders of Promise
• Dell Scholarship Program

These scholarships offer a range of benefits, from financial assistance to professional relationships. A Google search will assist you in finding them with ease. To distinguish yourself and boost your chances of winning, consider penning a white or research paper about the topic at hand.

A well-researched paper demonstrates your abilities and constitutes esteem building in your area of expertise. For example, if these papers are submitted to one sponsoring bodies, it is quite possible for one to get a place for a funded education program. Further, being a coauthor of white papers with industry leaders, for example, vice presidents of big corporations, can take you to the next level. By the time of graduation, you would have established strong connections within the industry and be prepared to secure very promising employment possibilities.

Learn How to Write White Papers and Research Papers

Research paper is a document that is in-detail explanation about a subject must be written comprehensively, based on studious examination. It demonstrates the author’s knowledge, ability to solve problems, and skills for logical presentation of the material. Writing research papers in each one of the college semesters can help you:

• Land scholarships.
• Catch the attention of business leaders.
• Establish some authority in the discipline.

Once you finish the paper, do not hesitate to contact powerful people on LinkedIn. Send your paper over to VPs of the company and ask their opinion. These steps can help you in getting internships or may be full-time job positions.

You might want to consider partnering with individuals from organizations like LinkedIn, Google, or Microsoft to write papers. Doing so will enhance your visibility as well as mark you as someone who can positively contribute the industry’s valuable insights.

Polish Your Professional Brand Essentials on LinkedIn

In this case, LinkedIn is the most suitable platform to establish a brand. Optimizing your LinkedIn profile significantly impacts the probability of being hired or even retaining you as a client’s assistant. To do more of LinkedIn, you may implement the below suggestions.

• Craft an engaging headline and summary.
• List your skills and accolades.
• Post and share industry-related content on a timely basis.

Also, interact with people in your field by commenting on their posts and joining groups on LinkedIn. This will increase opportunities for primary visibility and remembrance with your colleagues and recruiting officers. Due to the high job and freelance opening competition, having a solid LinkedIn presence will enable you to stand out.

Go To Networking And Professional Events, Online And Offline.

Networking is very important for creating a personal brand. One of the advantages of attending professional events, whether virtual or physical, is the wide range of people you can meet, learn, and connect with. A lot of people, such as Mr. Paritosh Sharma, know the importance of networking at such prominent events.

Attending events held by prestigious institutions such as IIT Delhi, IIT Bombay, and ISB Hyderabad can help students expand their sky of opportunities. It is worth noting that these students walk around with business cards that have their personal branding details on them, giving them a competitive edge.

As a student, you can create and design your own personal business cards to improve your branding potential. To further capitalize on the business card, when attending networking events, you should introduce yourself with confidence. The immediate and improved perception from such actions can be transformative.

Consider taking part in virtual events, broadcasts, workshops, and conferences as a way to grow your professional contacts and build a global audience for your brand. If you cannot attend in person, these online options are excellent for networking.

Golden Statement: “Your Network is Your Net Worth”

Whether personal branding is achieving one’s full potential is a question that many pose. One must learn from other people’s experiences and provide them with resources so that the community at large can benefit. With every step forward in developing one’s personal brand and building connections, opportunities will continue to arise.

Conclusion

These four steps are paramount towards creating an enduring personal brand which would consequently provide numerous career opportunities. Future scholarships and compelling research papers will help nurture your career. Moreover, attending networking events, as well as using LinkedIn will also help boost your professional presence. The strategies shared during the address by Mr. Paritosh Sharma can help you get a job in almost every top company, as well as give you an entrepreneurial edge over others.

Always remember, visibility is very crucial. Personal branding is one of the most effective ways of standing out and making a point in today’s world.