There are numerous powerful tools that Google offers which help a business expand and track its progress. One of the most useful tools provided, is Google Analytics, which allows a company to assess the visitors on the website and accordingly adjust their campaigns. In this guide, we instruct you on how to set up your Google account and Google Analytics as well as explain some important benefits received from the tool.
How to Create a Google Business Account
Before getting started on Google Analytics, you need to have your business account set up on Google. To do this, complete the following steps.
Create a Google Account
- Go to Google’s homepage and click on the option “Create Account.”
- Enter your first name, last name, email, password, phone number and recovery email.
- Verify the account by entering the OTP sent to your phone.
- Accept Google’s terms and conditions.
Set Yourself Up with a Business Profile
- Once the account is created, you will be prompted to add your business profile.
- Select your business type, if you have a physical location or if it is solely online.
- Enter your business information alongside the country, address, contact number and let them know if you service areas outside your locality.
Google will ship a postcard with the code verification to your business address. Upon receipt of the postcard, enter the code into your account to verify your business address.
Once you have set up your Google Business Account, you can enable Google Analytics to analyze the traffic of your website. Below are the steps on how to do it:
- Sign up for Google Analytics
- Search for “Google Analytics” and press the “Start measuring” button.
- Fill in all the required details, including “Account Name,” “Property Name,” “Reporting Time Zone,” “Currency,” “Industry Category,” and “Business Size.”
- Accept the terms and conditions and hit “Create.”
- Create a Data Stream for Your Website
Choose “Web” on Google Analytics to create a new data stream on your website.
Enter your Website URL along with the Stream name and click “Create Stream.”
Google will provide you with a Global Site Tag – make sure to copy the tag - Add the Global Site Tag to Your Website
- Along with your website developer, paste the tag to the header section of the website HTML. This links your website and enables Google Analytics to track the data.
Why Google Analytics Benefits Your Business
Once set up, Google Analytics provides valuable information about how your website functions. Outlined below are some of the important indicators you are able to track:
Site Traffic Numbers
- Visits to a website within a specific date range.
- People engaging with your website at the moment.
- Total unique visitors to a website within a set time frame.
User Activity
- Bounce rate: The percentage of users who visited a site but did not view any pages.
- Daily, weekly, and monthly active users.
- The time spent on a website by the average user.
Referrals and Campaigns Traffic
- The other sites that link to your webpage, including social sites, search engines, or advertisement offers.
- Location of your audience.
Assessing Outcomes of a Campaign
- Google Analytics allows tracking marketing campaigns’ success related to conversion rates, ROI, and other key reports.
Repeat Visitor Trends
- Find out the retention rates of users to understand how much value you’re providing.
Reasons To Use Google Analytics
Google Analytics greatly benefits businesses by providing a deep understanding of visitor interactions on the site. This knowledge is critical for improving overall user experience, optimizing marketing efforts, and increasing conversions. Whether you are spending on advertisements or tracking your organic traffic, Google Analytics provides the information needed to make informed decisions and grow your business.\nSetting up Google Analytics on your website is a simple, yet powerful step towards improved business results. Make it a point to check your data regularly, as well as implement the insights gained to improve your digital marketing strategies consistently.
