People intimately connect with videos which in turn helps with customer and brand engagement. A specific type of video can inform, captivate, and win over potential customers. The right video type will also increase audience engagement, conversion rates, and lead generation.
1. Explainer Videos
An explainer video is a type of video format that uses simple and engaging elements to illustrate a product, service, or idea. These videos kick off with an introduction to the video, and a request presents a complete breakdown of the subject.
Types of Explainer Videos:
✔ Steps in closing a real estate deal
✔ Application process for jobs
✔ Recommended strategies for weight loss
✔ Immigration process to Canada
2. How-To Videos
This is the kind of video that provides detailed information about a single subject and is divided into specific portions for easier learning.
Example:
✔ Topic: 7 Tips for Admission in Different Good Schools
✔ Describe in order all the seven points.
✔ End the video by encouraging viewers to click the link for details about the subject video.
Your brand will benefit from these videos as they boost brand engagement and trust, which makes users want to get connected to your business.
3. Video FAQs
FAQ videos or ‘Frequently Asked Questions Videos’ aim at addressing common customers queries all together in one video.
✔ Capture 10 of the most Frequent Questions that you normally get while interacting with customers.
✔ Provide answers to them in a clear and effective manner that makes them easily digestible.
✔ When anyone has related queries, share the video with them. This improves service response time and bolster customer support productivity.
4. Animated Videos
Animated Videos use graphics and animations to illustrate a topic in an interesting way. These videos are useful for explaining various concepts and topics in detail, as they do the job of explaining complex matters with eloquence and accuracy.
✔ Use applications meant for modern animation video creation.
✔ Maintain clarity of the central message in the video and embellish to make the video visually appealing.
✔ Post on social media accounts to gain a higher engagement rate.
5. Announcment Videos
These videos are used for alerting your audience with news regarding new product announcements, changes, or any special activities.
Where to Post:
✔ Instagram Stories
✔ Instagram Reels
✔ IGTV (Before videos are posted, they build excitement and curiosity within viewers.)
6. Behind The Scenes Videos
These videos are meant to narrate the inner workings of a brand or organization.
✔ Share how products and services are marketed to potential clients.
✔ Show how products are made, team member contributions, or show daily office routines clients.
✔ This is helpful in earning consumer trust and building a credible image for the brand.
7. Live Videos
This form of video allows you to interact with members of the audience instantly.
Platforms for Livestreaming Videos:
✔ Facebook Live
✔ Instagram Live
✔ YouTube Live
✔ LinkedIn
Go live, interact with your audience and communicate with them academically.
✔ Invite 4+ participants on Facebook Live.
✔ Add 5+ people into the live session with Ecamm software.
Live videos enhance direct communication with the audience and boost interactivity.
8. Whiteboard Videos
These are whiteboard animations that utilize illustrated images to put together an idea.
✔ Illustrations like graphs, sketch images, and infographics to clarify concepts are welcome.
✔ Great for instructional and informative materials.
✔ These can be broadcasted on Facebook, YouTube or other channels.
These types of videos ensure that viewers stay focused while presenting a problem.
9: Competition and Giveaway Videos
✔ Execute a competition where there are several selected winners.
✔ Have them like, comment, and share for a chance to win.
✔ Cultivates community loyalty and improves business visibility.
10: Screencast Videos
These are videos that feature an integration of explanatory answers with the screen presentation.
✔ The best types of videos to make are for digitally based trainings and software teaching aids.
✔ Offers the audience direct guide assistance in clear and understandable stages.
✔ Improves the quality of video training products.
11: Product Review Videos
Potential customers comprehend the importance of your product through product review videos.
✔ Highlight features and benefits of your own product.
✔ Use competitor products to bring forth your brand’s advantages.
✔ Promote affiliate products and earn commissions.
Product reviews develop credibility, trust, and influence purchasing decisions.
Key Takeaways
✔ Explainer and how-to videos can be used as tools to educate your audience.
✔ FAQ videos are a great way to answer common concerns that customers may have.
✔ Engage with your audience through live sessions.
✔ Contests and giveaways are other ways to create excitement and increase brand awareness.
✔ Use product review videos to promote and sell products.
