While starting an e-commerce business might seem intimidating, taking it step by step can make it easier. Securing a domain name and setting up payment systems are just a few of the key resources needed to get your online business running. We outline 14 essential resources that can help get your e-commerce venture off the ground, even if you are looking to scale an existing business.

Laptop or Desktop Computer

Your e-commerce business lives on your computer. Make sure your everyday tasks can easily be managed on whichever machine you choose, be it a new purchase, refurbished laptop or a rented option. If you are on a budget, refurbished models from Amazon or Flipkart can help you save significantly.

Internet Connection

Getting strong bandwidth and a fast internet connection can help manage your online store. If you’re working remotely, look for an internet plan that provides good bandwidth. Alternatively, coworking spaces are a good option if you intend to expand your team, as they often provide good internet services.

Domain Name for Your Brand

A domain name is a brand’s digital address; it is just like the location of a physical store. Make sure that the name you select corresponds with the brand image. You can purchase a domain from sites such as GoDaddy, Namecheap, or HostGator. Make sure to get a .com domain since it is the most popular one. After finding your preferred domain, complete the transaction and consider reserving the domain for two years to ensure you do not lose it.

Email Set-Up

Make sure you have both personal email and business email for efficient communication. As a personal email, Gmail is very popular and easy to use. For business purposes, a more professional email can be made by using the domain name you bought and Google’s G Suite can set up a business email through your domain.

Service Phone Number

Having a dedicated business phone line is essential for any company. From the onset, customer support can be outsourced through services like DialDesk and PTA. Customers can interact through WhatsApp and other channels, allowing for clear communication as your business expands.

Office Space (and Warehouse)

In the initial stages, a large warehouse may not be necessary, however, space for inventory, packaging, and shipping will be essential. Consider starting with a small space, like a room in your residence. As your business scales, you will need to scale too. With the growing operations, head out to rent an office or get a coworking space that has the necessary infrastructure.

Brand Logo

For branding, a logo is a must. This design serves as a representation of your business and will be the image customers visualize when they think of your products or services. A logo can be designed without charge using simple solutions like Canva or even getting a designer to create something special for you. An easily remembered logo can propel your business ahead of your competitors.

Trusted Vendors and Partners

E-commerce is a collaborative business. In addition to running your e-commerce business, you will need to network with other specialists and service providers:

E-Commerce Consultants: They help with website design and development, marketing, and technology purchases.

Chartered Accountants: Provide services for firm registration and compliance.

Website Designer: Purchase a website from a competent agency, so long as it is functional and attractive.

Logistics Partners: Get on board a reliable courier service such as Blue Dart, Fedex, or India Post for all your shipping requirements.

A marketing agency for social media will benefit you greatly once you make it to the scaling phase and are looking for professional assistance.

Smartphone and Tablet

A mobile device is crucial for efficient tracking of business tasks as well as customer communications. Mobile phones or tablets can be used to utilize customer support tools like WhatsApp Business, allowing you to remain connected while you are on the move.

Business Bank Account

You need a separate account to ensure that your business finances are properly structured. Pick a bank with solid online services like ICICI or HDFC to make sure that there are no issues when you have to make payments from or receive payments to other countries.

GST Registration

In order to market your products on Amazon and Flipkart, having a GST number is mandatory. Getting this number is very simple and does not cost anything. Just go to the GST portal and enter your information and upload the necessary documents to register.

Payment Collection System

Appropriate payment collection from customers requires a safe payment collection system. Google Pay for Business, Paytm for Business, and PayPal are options for business transactions within India to offshore payments. Website owners can install a payment gateway for direct payments such as PayU, Razorpay, or GCAvenue.

Mobile Applications for Business Takeovers

If you run an e-commerce business, managing everything becomes more manageable with the right apps. Collaboration, invoicing, and file storage can be done using Google Suite. There are also several applications for customer support, marketing, and even inventory management that can aid in simplifying your work processes.

Social Media and Merchants Group

Being active within communities of other e-commerce merchants on apps such as WhatsApp, LinkedIn, and Twitter is tremendously helpful. Participate in social media groups that have merchants discussing various tips, solutions to frequently faced problems, and helpful materials for the development of your business.

Conclusion

If done properly, launching an e-commerce business is straightforward and does not require much. However, the right product is one of the most important aspects. Also, having the appropriate tools, collaborations, and infrastructure is essential. Remember, ensuring domain name registration, setting up a business email, and cancelling payment and customer service solutions makes all the difference. With the right information in hand and business set up in the right manner, it is possible to develop a successful e-commerce business.

Categories: E-Commerce Business