As a business owner, knowing how the power and importance of language can impact your sales and retention is crucial. The choice and order of words has the potential to affect purchasing behavior, build trust, and improve business-customer interactions. Here are 10 tips that will upgrade your business language communication skills.
Free
The term “free” goes a long way in helping a potential customer. It helps bring in an influx of clients as long as it is strategically used and has an accurate value. For instance, Bada Business offers free classes on Youtube, however, for other services customers have to undergo certain requirements first in order to avail the benefits. For Everything About Entrepreneurship, offering complimentary courses after customers buy one is a way of providing extra value that won’t change the bottom line of sales.
Exclusive
Exclusiveness gives clients a sense of feeling special and treated in a different manner. Customers will be more loyal and connected to your brand if they perceive you are providing them with something special. Dr Vivek Bindra runs a contest on his Facebook page that gives out signed exclusive pictures which further enhances the value of customers. Clients will be more loyal users when they know that they have exclusive products or additional benefits.
Easy
Relatively ease is highly regarded by the modern consumer. Simple words such as “easy” sufficiently demonstrate that your customer easily interacts with your brand from purchase made to support given afterwards. Many know well the ease of utilizing e-commerce platforms. In your e-marketing communications, use the phrase “How easy was shopping with us for you?” Your customers will never forget how effortless it was when they interacted with your brand . Consider the following question when talking to your clients, “How easy was it for you to shop with us?”
Limited
Urgency can also be created through the single use of the word “limited.” Choose a term like “exclusive edition” or “ Limited Quantity” to urge the customer to take timely action as they may miss out on something really useful. This encourages faster decision making and instant purchase.
Get
For example, with the word “gets,” you can play around with anticipation. The single word “get”is linked to anticipation. In terms of catchy advertising phrases, this one does equally superb. The eye-catching part with this strategy is that people feel they are getting a bargain. To sales promotions, something “get” added has a lot of enthusiasm in that the customer is being offered more than he actually is.
Guaranteed
Assurance in a product’s quality provides comfort to the customers. The promises “guaranteed” alongside satisfaction or money-back offers helps build more trust. Thus, trust increases, and hesitation decreases during the purchasing process.
You/Your
When speaking to the customers, make use of the words “you” and “your” so that customers feel that the product is made for them. It is more effective to use personalized words when addressing customers because it appeals to them more. This can be observed in sales brochures, marketing collateral and even during cases when sales staff directly interact with the customers at the floor.
Because
Other than words, the term “because” itself can serve as a persuasive element, especially when combined with other words. Explaining the logic behind a request or an offer helps capture the customer’s attention, making the decision feel more valuable. For example, if the message asserts, “you should take advantage because this offer expires soon.”, customers are more likely to be persuaded and make the purchase.
Best
The label “Best” manipulates the feelings and the ego of the customers. To advertise a product or a service for its perceived greatness and value, labeling it to offer best service is one of the most effective tools as it boosts the customer’s self esteem. This serves the best marketing strategy to convince customers they will receive the best value for their money.
Compare
Ask customers to compare their product with Competitors products as that may help in building confidence and trust. If they believe their product is superior in comparison to others in the market in terms of price, quality or value they are more likely to make repeat purchases. Comparison aids decision making making the customer feel satisfied and empowered.
Create a strategy for each of these conversations to ensure that the words bring maximum impact towards your business. These words work well with marketing initiatives, customer care, and even for direct conversations with clients.
Key Takeaways
The use of words “free, exclusive, guaranteed” are indicative of strong marketing techniques which build great customer engagement and ultimately lead to increased sales. Multifaceted trust, urgency and value are easily created, which in turn drives loyalty to your brand. Build greater connections by assiduously using these words, strengthen loyalty, and expand your business with effortless ease.
Add these phrases to your sales and marketing presentations and materials. Also, when engaging with clients, adapt a softer approach by using these words for a more persuasive customer experience.
