Time is often one of the most valuable resources for entrepreneurs, which makes effectively marketing and increasing sales a big problem for them. In this video, we will explore how using targeted marketing tools can aid business owners in automating the sales strategy, and in return gain free hours and time which can be used for other business decisions. Let’s take a closer look at two intelligent tools that can work for both B2B and B2C businesses.

Smart Marketing for B2C

Prochut’s smart marketing techniques and tools can be used online via Whatsapp and Facebook for B2C purposes, allowing businesses to directly sell their products or services to the consumers without much hassle. One clear-cut example are merchants dealing in sarees in Surat. A few months back, a single saree merchant faced heavy losses with over 30-40 footfalls to his shop per day. After he started using targeted marketing, his sales soared and went from sitting on losses to garnering over 80-100 footfalls per day, not to mention the significant increase he had in sales too, without having to devote hours in attending the stores.

How the Saree Merchant Benefited from Facebook Marketing:

Let us consider that the merchant has noted growth in business and here’s his break down:

Building a Facebook Page: this was the first step to put to bloom a digital imprint of the store.

Inviting Friends to Like the Page: In order to gain more engagement, he requesting his friends to like the page and follow his business.

Running Facebook Targeted Ads: Instead of waiting for people to like his page, he created ads on Facebook. These ads were targeted to specific audience to increase engagement. The targeted ads were focused on:

• Age
• Gender
• Interests

Targeted ads enabled the merchant to sell more and increase the profits as the ads were self sufficient and needed no input from him.

Benefits of Facebook Ads

Ad Placement Marketing: These ads can be placed and targeted to age, gender and hobbies.

Worldwide Advertising: Ads can be placed globally, targeting customers from particular regions with specific interests.

Efficient: An added benefit is that ads do not have to be tailored and updated regularly so long as the details on the ad are relevant.

Moreover, by periodically and consistently posting appealing adverts and deals, pictures and special discounts, the merchants increased the involvement of the clients on the business page which accounted for a great deal of sales.

The Framework:

If the merchant allocates Rs. 500 to a Facebook advertisement for five days and succeeds to sell Rs. 2000 worth of products, then, he increases the advertising spend, he would likely save time while increasing sales at the same time. Hence, Facebook Ads provides overwhelming benefits to scaling B2C businesses without having to spend physical time attending to a retail shop.

Smart Marketing for B2B (Business to Business)

In case of B2B where the target is selling to other businesses, sales will be highly driven by LinkedIn. Selling on LinkedIn is much easier for companies whose primary goal is to network with other businesses, like an IT startup in Indore that has only 25 employees but still manages to do Rs. 6 crore annual revenue without having a single salesperson in the company. The secret is, LinkedIn.

How The IT Startup Capitalized on LinkedIn To Increase Revenue:

Employee Profiles: A LinkedIn profile was made by every single employee of the business. The business was now visible to potential clients and other businesses.

Time Investment: Each employee spent an hour a day connecting to 10 potential business clients. Over ten days, 2,500 prospects were reached.

Consistency: Doing this on a daily basis allowed them to expand their clientele base, resulting in increasing business.

Utilizing LinkedIn to its Full Potential for B2B Companies:

Establishing Credibility: LinkedIn assists in building professionalism and credibility to ensure trust is built before selling any products or services and potential clients.

Reaching Out to the Right People: The startup was able to target specific business people and companies which allowed them to offer helpful solutions to key decision makers.

How To Create An Effective LinkedIn Business Profile:

Components of a Business Profile Include:

Designated Title: An area where specified industry professional can display their area of expertise.

Company Details: Description of the company and services rendered should be provided.

Contact Details: Ensure that communication is made easy.

Career Background: Company’s past success stories and accomplishments should be shone.

These recommendations will ensure the business uses LinkedIn effortlessly when trying to reach potential clients and expanding their B2B business operations.

The Great Action Plan For Business Owners

For B2C focused companies:

• Build targeted Facebook advertising aimed at distinct user segments.
• Post ads and attractive pricing on the company’s Facebook page to lure customers.
• Increase your advertising spending proportionally to the responses and results your ads deliver.

For B2B focused companies:

• Create LinkedIn profile company pages for you, your employees and your company.
• Allocate an hour each day for everyday connections on LinkedIn to reach potential clients.
• Top entrepreneurs leads with building trust with prospects before marketing their product or service.
• Protection and Customer Service: The Key Components of Business Success.
• Extensive assets management is active problem mitigation while rendering top customer service is equally important for uninterrupted business growth. For entrepreneurs based in USA, Santander and similar companies provide ample business services with financial risk protection to enable risk management on the entrepreneur’s part. In addition, business insurance and credit services are essential to protecting your business and performant enable smooth business processes.

Summary:

The Most Efficient Instruments for Elevating Business Growth.

The entrepreneurial world is undergoing drastic transformations due to innovative marketing tools as Facebook Ads and LinkedIn are greatly altering selling and customer engagement. Business owners are now able to effortlessly sell more products without additional expenses in marketing, time and care. These valuable resources allow the business owner to set aside time for growing the business, looking for new opportunities, and establishing new partnerships.

With the right tools and strategies, even the most competitive markets have the potential to grow exponentially for every entrepreneur.

Categories: Busyness To Business