As the world of marketing continues to evolve it is important for companies to understand the customers’ journey fully. Businesses can appreciate the different steps that a customer takes before a purchase or before they can be termed as a repeat customer using a marketing funnel. By helping understanding the marketing funnel, companies will be able to cater their marketing efforts productively which will result in a higher engagement rate and customer conversion.

The Marketing Funnel

The funnel shaped diagram can be further divided to discover, Interest, Conversion, and Retention. Let us explain each term for better understanding:

Discovery:

This is mainly the first point of contact between you and your customers, a new customer may hear about you via social media, or friends and family. At this stage, all efforts and attention should be targeted towards creating awareness about your business.

Interest:

At this point, customers are now getting more familiar with your products and services as well as your businesses value proposition and brand value. You can further engage users by visiting your website, blogs and social media accounts. The main aim here is to sustain their engagement and continue grabbing their attention.

E-commerce stage:

The e-commerce stage occurs when the customer completes the transaction. In service-based companies, the sale is registered once the customer makes a deposit or fills in an inquiry form. The end aim is to change the status of interested persons to paying clients.

Retention

After a client purchases a product, your strategy should ensure repeat purchases. Retention focuses on ensuring that clients remain loyal to the business and continue making repeat purchases as well. Clients also refer your services to other people.

How to Create High-Converting landing pages

High converting landing pages are arguably one of the most effective methods of triggering said action from users. The singular purpose of these pages is to convert website visitors to customers or leads. Here are the elements of a successful landing page:

A Catchy Headline

The headline must be brief, simple, and effective. Most importantly, it should attract the attention of the visitor at once.

Solid Subhead line:

In doing so, this should succinctly state the value proposition that supports the headline and act as encouragement for visitors to delve deeper.

High Quality Images:

Showcase relevant and captivating images that relate to your product or service. By doing this, it increases your chances of it being appealing and understood better.

Business Brief Explanation:

Provide a short overview of your business which highlights its unique value and advantages for potential clients.

Call to Action (CTA):

Add an instant and straightforward call to action statement like “Buy Now,” “Learn More” or any other phrase that is easily and readily seen.

Increase Paying Customers With Email Marketing:

One of the most effective ways of converting interested customers to paying customers is through e-mail marketing. The rate of return on investment for Email marketing is extremely high, anywhere between 10-20 percent.  Here are a few pointers on how to increase sales intent with email marketing.

Personalization:

Tailor your emails around your customers’ interests and previous behavior. Emails that are personalized stand a higher chance of being opened and read.

Email workflows:

Set up automated emails depending on customer activities. A welcome email for new subscribers, reminders for items left in the shopping cart, or follow-up messages after recent purchases.

Track & Optimize:

Monitor significant indicators, including open and click rate. Change your subject lines and content formats to better test and optimize your campaign’s overall performance.

Resources required to increase paying customers

These strategies need to be implemented with the right team and resources, so keep the following important positions in mind:

Inbound marketing manager

This position must be filled in order to develop the strategy and to make sure its execution does not deviate from the marketing objectives or customer journey.

Team Members

For crafting a top-converting landing page, a UI/UX Frontend Developer with at least 3 years of experience is required.

Email marketing

A candidate specializing in email campaigns for a minimum of 3 years will surely assist in the creation of email workflows, customer segmentation, and campaign optimization for better conversion rates.

A reasonable allocation

This allowance is the minimum starting point at Rs. 60000 a month.

Massive Action Plan

Here is the action plan for attaining a higher number of paying customers:

Strategic planning of marketing channels:

Collaborate with your website developer and marketing manager to define the appropriate marketing utilize social media, email campaign or even paid ads.

Creating Landing Pages:

As was mentioned before, you must choose your theme and plan your design. Also, ensure that it converts and the brand message is clear.

Email Workflow Planning:

In meetings with your team, map out the email workflows that direct customers through the funnel. Ensure that you send targeted, relevant, and timely messages to your clients to get maximum impact.

Monitor and Adjust:

Landing pages and email marketing campaigns need to be tracked and tested. Analyze them to isolate areas that need attention for your efforts to be successful.

Final Thoughts

These tips, from designing high converting landing pages to boosting email marketing, increase the probability of gaining paying clients from interested users. Clearly structured marketing funnels permit businesses to effectively manage customers at every stage which results in higher conversions and sustained success. It is critical to work together with the marketing manager, graphic designers, and email marketing professionals to formulate an effective marketing plan that will increase sales and lead to business growth.