Customer reviews play a crucial role in online commerce by influencing users purchasing decisions and shaping the reputation of companies. However, customer-generated content can be extremely helpful while shopping online. In short, positive comments, reviews, and other types of user-generated content can boost sales, website traffic, and brand credibility remarkably.
The power of user-generated content
As defined, user generator content is content created by users or consumers of specific products or services without any financial incentive. The most reliable form of content is organic content, which is why people are cautious when advertising a product. Research indicates that user-generated content, especially user reviews, has a significant correlation to sales revenue.
For instance, a single review increased sales by 10% while 200 reviews increased sales by 44%. As noted in Bazarrvoice report while ACNielson also indicated that 92% more online shoppers trusted organic user-generated content over brand’s produced content. This means only one thing business with plenty of positive and frequent reviews stand higher chances of converting consumers into customers.
The Significance of Reviews for Products and Services
Writing product reviews can enhance customer trust and have a profound impact on SEO – search engine optimization. Contrary to popular belief, reviews do much more than boost customer trust, and significantly impact SEO on the company’s site. Positive reviews allow greater visibility of products to prospective customers and also raise their ranking on search results pages. User-generated content is crucial for Google’s algorithm, which is in a constant search for fresh, organic content, to remain active.
Customers have a higher chance of finding products and services that are useful to them when they are properly marketed. It is common knowledge that the more positive reviews you have on a product, the higher the chances of orders being made. Google will rank higher websites that receive numerous reviews regardless of them being positive or negative.
Effective Ways to Get Product Reviews
It is crucial to implement strategies to harness the power of product reviews. There are many ways to gather reviews for your online product but here are the two most effective ones.
Product Page FAQ
Reading Q&As is often encouraged to attract feedback or comments, along with makes the product page more comprehensive and informative. This increases informativeness to prospective clients, enhances the ranking of the URL for your web page, and improves product visibility. This Q&A section should also not be restricted to only customers. Anyone should be able to open this, significantly increasing engagement.
Depending on the customer’s experience, along with the product purchased, these Q&A sections also have the opportunity for one to become an influential person within a website. According to one researched study, a page with an active product Q&A section can potentially convert as many as one in every six visitors into a paying customer.
Contest Product Review Video
Befor the custommer Purchase anything, there is always a custommer review video in order to show what was enhance to the custommer’s perception of said brand and how the brand’s image helped with brand perception and image. Also create a channel on the youtube for a product so that you can post review videos of whatever customers would like to share their experience on.
starting off, make sure some custommers are engaged and have them share their opinion on your videos, which you can utilize for your other content videos. It may also be possible to offer assistance and solutions to the negative comments that those customers may share, and be able to turn that customer into a loyal one. Building trust through video engagement increases the bond a business holds with its customers.
Action Items to gather customers reviews in great numbers
To start, begin with the following suggestions to help establish a great model of customer reviews:
Create your business by drawing attention to your first five video custommer review challenges. When starting, ensure you at least have five launch Youtube Videos so they can clearly see the ideal start point. These videos can be helpful to market the features and benefits of the products that you have on offer to the customers.
Ask your customers to complete feedback forms with comments for the video. Write active requests on the videos asking customers to leave comments.
Add Q&A Sections To Your Product Page Reccomendations: An FAQ section should be incorporated on every product page of your site. This will generate additional content, and enhance interaction.
Positive Results Expectation: After reviews and engagement, the sales and customer trust will rise. Furthermore, there will be an increase in overall site visits and NPS, which measures customer loyalty.
The Key Takeaways:
Sales and brand trust can be gained from user generated reviews and expanding your online business. Positive reviews will not only boost your Google ranking, but build trust with new customers. As an incentive, encourage customers to share their experience with your product using integrated FAQ sections and video reviews. This boosts sales.
User generated organic content creates the much needed authentic and transparent experience for your business expansion. While collecting reviews from your website and YouTube, you can expect an increase in sales, traffic, and customer loyalty.
