Fostering trust amongst your customers is fundamental to your e-commerce business’ growth since it stimulates repeat purchases, decreases returns, and increases customer loyalty. In this article, we will discuss methodologies to earn customer’s trust and motivate them to choose prepaid purchases instead of cash on delivery.
How to Win Customer’s Trust?
Effective management of customer trust will allow you to scale your e-commerce business seamlessly. At the same time, the absence of trust might eventually serve as a roadblock to purchase. So what can you do to solve this problem? The solution is simple – Increasing motivating content and using great incentives will solve the issue.
Client Trust:
The easiest way to do this is capture how to videos alongside product reviews for trust building purposes.
Preorder Motivation:
Restrict customers to COD while the rest enjoy freemium offers or further prepaid purchase motivates schemes.
Catalog Segmentation:
Implement separate product catalogs for customers who will only purchase through COD to guarantee maintained margins.
Strategies to Foster Trust with Customers
The most effective way to foster trust among customers is by giving them hints about the quality of your products even before they purchase them. Here are some approaches you can implement:
“Show-Me” Videos:
Utilize videos to demonstrate the functionality of the product. For instance, if you are selling clothes, make videos showing the fabric, size, and fit.
Product Testimonials:
Use video to give testimonials about your products and their value. Illustrate the product in use to instill confidence in your brand.
Personal Interaction:
If you trade on Amazon, Flipkart, and other similar platforms, try to have direct interactions with your clients. If you can’t reach them personally through these platforms, then at least create articles which answer their queries.
Providing these helpful videos will lead to foster trust among your customers, enhancing the probability of their purchasing behavior. One’s willingness to make contact with a client together with the willingness to conduct business in an open manner has far-reaching benefits in the future of the business.
Encouraging Pre-Paid Transactions
It is imperative to motivate your customers to make payment in advance. Set out some informative tips:
Free Delivery for Payments Made in Advance:
Get the message clear on your site, that clients intending to pay online should be offered free shipping.
Discounts On Prepaid Orders:
Provide Prepaid Discounts. For instance, you can give standard customers a discount of 10% and prepaid customers 20%.
Offers Unique to Prepaid Customers:
Design offers that are given only to the prepaid customers. For instance, additional accessories or free gifts can be added for prepaid purchases.
These motivators will help make customers buy prepaid orders, meaning there will be lesser returns and increased customer satisfaction.
Differentiated Catalogs For COD Customers
Keep in mind that not all customers are treated equally. For cash on delivery customers, set up a different catalog with items that have a higher profit margin. Shifting COD clients to a landing page with premium products will make sure that even with a low effort purchase, you still make a suitable profit.
Customers can be grouped strategically, making it possible for you to comprehend their demands better.
More Suggestions for New Startups
If you are a new venture and want to put off catering to the prepaid customers for whatever reason, consider accepting orders only on a prepaid basis for at least the first two months. This helps in:
- Filtering real clients from fake ones.
- Gaining revenue instantaneously.
- Verify that your customers have full trust in your brand before processing any orders.
- This approach will allow you to create a strong customer base which can improve the customer lifetime value.
Conclusion:
- After executing these steps, you will be able to:
- Capture customer trust through offering product reviews and how-to videos.
- Encourage customers to make prepaid orders through discount and other promotional offers.
- Boost your margins by having individual catalogs for COD clients.
