Unfortunately, every brand has to deal with customer negativity at least once. Managing customer reviews and comments is a tricky affair, but with the right SEO tactics, negative reviews can be pushed further down the search results. This article will further explore how powerful SEO techniques can rapidly alter a site’s on-page structure in order to achieve this. It will also explain how one can build negative reputation content, or in more professional terms, replace negative comments and bolser one’s online reputation.
1. Aggressive On-Page SEO Tactics To Suppress Negaitve Reviews.
From a brand’s perspective, powerful on-page SEO strategies and placing negative reviews to pages beyond the second are not possible. The first step is quite simple:
Obtaining your Brand Keywords: Google your brand to see if negative reviews pop up around your sphere. If yes, implement strategies to suppress and harm your brand reputation.
Replicate and Optimize: Begin by creating content, whether a blog or an article, and linking it using the same keyword that was frequently featured in the negative review page. This might assist in gaining a better ranking as well as pushing the negative content lower.
2. How to Create Content That Reduces the Effect of Bad Reviews
In order to attain high ranking content, three essential areas of on-page optimization have to be paid attention to. These areas are the troubling for words to skimming content, the proximity of the keyword, and the placement of the words. Here is how to implement them effectively.
A. Keyword Density
Definition: The manner in which the target keyword shows up frequently used in the content is referred to as keyword density.
Best Practice: The ideal density is to aim for anything above one percent keyword density. If your content is 500 words, then using the target keyword should be done 5 times minimally.
B. Keyword Proximity
Definition: Keyword proximity refers to how close the target word is in relation to the surrounding text.
Avoiding Repeition of Keywords: Over-reputation of keywords will lead to Google penalties and unnecessary stuffing of a content. Google will redirect you to a page that is relevant without stuffing.
Solution: Use terms related to the primary topic that are more relevant instead of stuffing keywords which keeps the content relevant, fresh and natural to read.
C. Localization of Keywords
Explanation: Custom placement of accent or target regions within a designated document is known as keyword placement.
Best Practices:
First Paragraph: Ensure the target keyword is included in the first paragraph so that it is easily located.
Mid Content: Perviously discussed topics as well as specified key phrases ought to be formulated within the first two sections of the content i.e. in the second and third repetition of the article.
Last Half: Rest of the target phrases can be included in the latter half with the provision that target pieces are coherent.
3. Burying Negative Reviews with More Productive Content
Making content is one side of achieving the target and ranking is another. This is how to go about if the aim is to further desecrate negative reviews.
Develop Your Content: Write pieces of articles with quality, in-depth research on keywords that naturally link themselves with the site’s aim providing whatever information the customers need to get.
For SEO, it is important to link pages internally, add meta and image tags so that content can be located with ease.
Negative reviews can be dealt with much easier as already noted, and for good reason, because of these strategies. Make sure that the content will be easy to rank. Create several pieces of content for the target phrase or related phrases. This ensures that the positive content is available in the top search results while the negative comments and reviews are pushed on to the second page.
4. Visibility Pushdown of Negative Reviews
After implementing Pushdown policies, when your positive content appears on the top results, negative reviews about your entity will get pushed to the second page of Google. As the method suggests, this is The Aggressive SEO Pushdown Method.
The logic behind it: As mentioned, not many users check the second page of results. Thus, when we make the first page contents more relevant to what users are searching for, we limit the number of people who are able to view those negative reviews.
It is necessary to monitor the brand’s search results so that competitor content is not highly indexed. Negative reviews, if posted by customers, should be dealt with using the same approach.
On Page Review Pushing Key Outcomes
On Page Improvement: Alterations to keyword usage and the frequency accompanying negative review targeting needs to be above on-page grade review changes.
Unrestricted SEO: The second page of Google should remain devoid of negatives. To achieve this, the entirety of the first page should be filled with positive content.
Uninterrupted Content Deployment: If countermarking is deployed as consistently placing SEO powered content then negative reputation management can be effectively achieved for the particular content.
Conclusion
Pushing down negative reviews on Google becomes very easy with effective on-page optimization and strong SEO activity. In cases where the poorly reviewed content is considered to be of high quality convincing content, it should be strategically concealed behind high quality strong content. Evidently, this strategy enhances visibility of a brand in addition to improving its reputation. Make sure to regularly check the brand’s search results, and optimize the content to ensure remaining ahead of competitors.
