Over the years, Instagram has transcended the conventional boundaries of social media platforms. It comes with a variety of tools that lets Instagram be used as a great marketing platform. From engaging content formats like Reels and IGTV to powerful analytics tools, there are plenty of ways to leverage Instagram for business growth. In this article, we will discuss different ways an Instagram account can be used to maximize business growth and strengthen a brand’s existent online presnce.
Instagram regularly adds features that allow businesses to increase their reach and interaction with customers. Below are the most effective ones for companies:

1. IGTV

Instagram competes with Youtube by having IGTV, a separate app that permits brands to post longer video content exceeding the normal Instagram video limits. IGTV is best suited for:

Instructional content:

Sharing relevant knowledge with your audience aids in establishing your brand’s credibility in the industry.

Connecting deeply:

You can narrate stories which resonate with your audience and can make them bigger supporters of the brand.

For example, Sabyasachi has an IGTV channel where he shares his emotional and value-driven content that deeply resonate with his followers. This is a perfect example of how brands can step away from a transactional approach and build meaningful relationships with people.

2. Reels

Instagram Reels is a fantastic feature to make short videos (15-30 seconds long) to capture attention. To succeed with Reels:

Participate in trends – Make sure to incorporate popular trends in your content.

Teach your audience- reels are ideal for fast lessons, tips, and other forms of instructional content.

Use viral music and sounds – audio enhances the appeal of your Reels. Headliner audio sounds will attract more views.

Aside from providing amusement and entertainment, reels are very engaging and can be shared widely which will help increase brand awareness.

3. Guides

Instagram allows you to create guides where you can put together several relevant posts, products, or any other pieces of content into a single publication. While guides may not have as much organic as other content types, they are perfect for:

Content curation:

putting together all your top posts/products/tips into one.

Sharing on Stories:

You’re able to share Guides within Stories, or even send the Guide links to your customers.

Guides serve as a great resource that can be leveraged to provide value and call attention to offerings or information in a simpler yet effective manner that followers can appreciate.

Instagram Growth Tools

Apart from Instagram’s features, the platform comes with distinct growth tools which enable businesses to assess their performance and gain traction faster. Here are some of the tools:

1. Social Blade

Social Blade is a tool that helps track performance on Instagram. It shows follower growth over time, engagement, and specific post performance, along with offering insights on a monthly basis. It has value in:

Evaluating an influencer’s performance:

This platform can be used to study influencers and their Instagram activity.

Competitor analysis:

Check out competitors’ Instagram profiles in the hopes of learning about their success, as well as failures, to improve your own profile in the long run.

This tool is perfect for gaining insights into your account as well as getting an overview of the industry.

2. Nice Ads (niceads.co)

Nice Ads is a website that displays the top ads from every industry around the world. You can check it out to see how to:

Strategize your ad placements on Instagram:

Adopt successful ad campaigns from other industries and customize them to make your own specific targeted ads.

Spot Trends:

Adopt effective advertising techniques as they develop.

It provides a means to formulate aesthetically pleasing Instagram ads and effective advertisements.

3. Flick

Flick specializes with Instagram with their unique method of hashtag searching. Flick allows users to search hashtags using three competiton levels:

1. Low competiton (hashtags with 500K-3 million posts)

2. Medium competition (3 million – 10 million posts)

3. High competition (above 10 million posts)

The optimal method is to alternate the strategies:

60% low competiton

20% medium competition

20% high competition

The use of hashtags assists with improving visibility, gaining followers, and increasing engagement with posts.

4. Facebook Creator Studio

The Facebook Creator Studio is an unpaid app that helps you automatically program your Instagram posts for the desired timetable. You may prepare your content in advance of post their videos or photos and Automatic Instagram Posting for a detailed timetable. Its features include:

Automatic Post Scheduling: Control your Instagram account effortlessly by preparing and scheduling your content for automatic posting at targeted times.

Free of charge and reliable: As it is Facebook’s property, it is bound to be reliable.

For businesses that have high amounts of content to publish, Creator Studio is extremely handy.

5. Unfollow App

The Unfollow App is your companion for managing your Instagram account, especially in regard to active and inactive followers. While this app allows users to unfollow people who do not follow them back, it must be used with caution. Though mass unfollowing isn’t advisable, it is handy for:

Tracking your followers. Knowing who interacts with your posts and who does not is helpful.

Optimizing your audience. Ensured active and engaged followers mean your content has the potential to reach the right people.

6. Bitly

With Bitly, you can customize links for your website or content by shortening them which makes it easier to remember. Additionally, it is helpful for:

Tracking link performance. Finding out how many people clicked on your links and where they came from.

Sharing links. Looking professional and easy to track is feasible with Bitly customized links.

For businesses looking to share links in their Instagram bios or in caption with better tracking, Bitly is great.

7. Instagram Verfied Badge

Adding an Instagram verified badge enhances your brand’s credibility. Moreover, it assists you to:

Build trust among your audience by proving that you are a certified business or influencer.

Increase brand visibility: Suggested and searched accounts are more likely to include verified accounts.

Avoid being confused with impersonators or similar accounts.

Instagram uses your mentioned media recognition, news brand mentions, and media presence to assess your verification badge request.

Post educational and emotional IGTV videos to foster deeper relationships with your audience.

Elevate your brand with the Instagram verified badge to increase credibility.

Customize and track your website links using Bitly for easier performance evaluation.

Enhance audience engagement and reach with captivating Reels and trending audios.

Boost your content’s discoverability by using effective hashtags found with Flick.

Instagram offers diverse tools aimed at business development. Companies can improve their presence, foster relationships with customers, and create brand identity using these tools and the growth features enabled within Instagram. From creating educational materials to engaging with followers using Reels, to effortless post scheduling – Instagram has the potential to drive your business success.