How to Go Viral: Tips and Tricks.

Having a video go viral is often loved by creators and marketing specialists. In this age of social media, it’s highly sought after. But, is getting a video to go viral a stroke of luck or is there a proven method? While there’s always a hint of mystery surrounding a viral video, some strategies can be implemented to maximize the chances for a video to be shared and spread all over the internet. Below, is a guide on how to go viral by crafting a video that has the chance of being widely shared.

How to Go Viral: The Definition of a Viral Video.

A viral video is a type of video that receives immense popularity and is shared quickly across a multitude of social media platforms. Videos like this catch people’s attention as they begin conversations, prompt reactions, and impact viewers deeply.

They’re not only popular but also extremely useful, whether it be through entertainment, education, or emotional value. Motivational videos or challenge trends are great examples of viral videos as they connect to the masses through universal themes.

How to Go Viral: What Makes A Video Go Viral?

A combination of various elements is what makes a viral video stand out.

• Relatable/Unique content: subjects included in the video must attract the audience’s attention or stir their emotions. Resources can range from humor and motivation to trendy themes, and should always deem significant.

• Posting Reach: People tend to share a viral video regardless of whether they know the video creator or not. People like influencers and celebrities, or even pre-existing fans can help bolster shares.

• Clear Intent: As long as the entertaining, educative, or inspiring video has a definite, tangible intention it has the potential to go viral.

• Influence: The video should make people feel overwhelming enthusiasm, laughter, amazement, or another strong emotion that allows them to feel as if they are truly connected to the others on screen.

How to Go Viral: Pros of Viral Marketing Videos

1. Having Cost-Efficient Production: A viral video does not require a huge budget. While putting immense thought into the content posted and its appeal stays a priority, professionals and sophistication put into production is not necessary.

2. Unrestricted Reach: In a meager span of time, a viral video can give one global recognition. Your content is distributed to people across the globe which increases audience diversity and helps promote the brand for free.

3. Audience Engagement: Attracting eyes to certain pieces of digital media encourages discussions and interactions, which leads to more comments, shares, and follows, all of which help form a dedicated audience.

How to Go Viral: How to Make Your Video Go Viral – Practical Tips

There are certain strategies that, when executed, can raise the likelihood of your video going viral:

1. Give People Something to Talk About

The hook is everything. The initial few moments of your video play an extremely large role in the attention of the viewer. You can start with something completely deplorable, surprising, or even some statement that exaggerates reality to force the audience to keep watching.

2. Push Emotional “Buzz Buttons”

To gain massive amounts of engagement, one has to push emotional triggers — emotions that tend to provoke people into interacting with content. Buzz buttons commonly include:

• Relatability: Funny content is often shared at a rapid rate, as people are eager to share good jokes with their friends.

• Inspiration: Motivational or feel-good snippets are heavely shared, as people want to radiate the positivity.

• Humor: Videos that poke fun at relatable or trending topics have that extra “share-appeal,” making it hard for people to scroll past them.

3. Emotional Transformations can do Wonders

Make an effort to tap on your audience’s emotions. Content that triggers strong sentiments be it enthusiasm, tears, laughter, or rage tends to get shared more. Such content always compels the viewer to act. For example, remember the wholesome video where a cat adopted a puppy? Pure Boston Dynamics’ Fail compilation. Those videos strike a nerve with the viewers.

4. Get Straight to the Point without Beating around the Bush

In this era, the attention span of humans is minuscule. Users pass through their timelines constantly so your videos should get straight to the point instantly. Your content should be from 30-90 seconds. If the content is excessive, you are bound to lose viewers before having any impact.

5. Be Yourself, Don’t Pretend to be Someone Else

Authenticity is the name of the game. People resonate with content that according to them seems natural. Do not try to build something that looks too forced or artificial. Instead bring out your true voice, personality and thoughts. People relate to unfiltered videos more because they seem more believable and engaging.

6. Make It Interactive

Guiding your audience to engage with your post is vital. Try to ask your audience to leave comments, share, or tag their friends in the videos. Interactive content like challenges, polls, or Q&A sessions always has a higher likelihood of going viral because participation is required from the audience.

7. Test An Audience Before Going Live

Having an audience ready for the video once it’s released makes sure that the video goes viral, or at least has chances of reaching a wider audience. It can be created in two ways, either by sending emails or sharing it on social media, or creating mini trailers of what would be showcased in the video in hopes of gathering an audience deeper into the concept.

How to Go Viral: What to Think About Before Making A Viral Post?

Let’s say hypothetically, children are set to watch a video on educational content, launching a long-tail keyword search like “how to set the table,” “table manners,” or “inside a kitchen.” Triggers need to be set to set forth an alert, and there is a big sole reason these long-tail keyword phrases should come out, which is to showcase the video.

1. First Few Seconds are Key Telling them Everything They are Set To Watch

The first few seconds matter. If you don’t hook the viewer immediately, there is a high likelihood that the viewer will scroll past. Intriguing questions that are set to get mid-video answers are bound to capture attention right from the start.

2. Capitalize on User-Generated Content

Ask your audience to contribute by creating and submitting their own videos. User generated content (UGC) helps establish a community and builds credibility which has a huge potential for viral growth. When people feel they are a part of something, chances are high they will share the video to their contacts.

3. Add a Guest or Influencer Marketer

Working with a guest or influencer can amplify your audience. Featuring someone who has a different or more extensive following can give your video a head start in gaining traction since they might have the ability to reach people from their following. Followers may distribute the material, leading to increased virality.

How to Go Viral: Notes When Recording a Video That is Supposed to Go Viral

1. Set Clear Goals: Understand the expectations from your video, whether it’s for personal branding, enlightening, or pure amusement. Specific goals will help form the structure.

2. Leverage Virality for Brand Use: Your personal brand can benefit in multiple ways from a viral video. Use the opportunity to mobilize a larger community, but remember to align with the essence of the brand.

3. Engage People To The Max With Unique Content That’s Worth Sharing: Emphasize on emotional triggers, buzz buttons and stories with interesting plots. Ensure that your video is concise, real, and participatory. Most importantly, remember that your content has to be helpful to the viewer.

4. Use Popular Trends To Your Advantage: Participate in existing relevant trends or challenges. Being viral is mostly about the right time, and keeping up with pop culture or hot topics makes it more likely for your video to be top rated and shared.

In conclusion, virality is not just a matter of luck. It’s about making content that evokes emotion, is easy to connect with, and prompts interaction. When you create videos people cannot resist sharing, you boost your chances of going viral, getting new viewers and boosting your success as a creator.