India’s shifting business status poses a dignified problem for upcoming businesses as they scramble to figure out the best way to engage the next 100 million customers. Something that presents specific costs for many dates back to the time when consumers usage patterns, behaviors and preferences began changing. Businesses are now trying to keep pace with the ever expanding market and its needs.
Current E-Commerce Consumer Picture
Young urban people with access to the internet constitute the bulk of the existing e-commerce customer base in India. Here is a breakdown of the updated profile of e commerce customers.
Demographics
- Anglophone users.
- Median age is ~ 25 years.
- 70% men 30% women.
- Comes from the metropolitans.
Behavioural Traits
- Typing and browsing is not an alien concept.
- Online transactions as well as stored value cards is a norm.
- Expects instant deliveries.
- Buys unlimited global products.
- Makes expensive purchases.
- Uses financial products and services.
People in this segment are digitally savvy and require minimal effort to shop along with a wide selection of products to choose from.
What Google can tell us?
Latest research from Google indicates the following changes when it comes to interacting with consumers:.
- Today, with every online purchase a consumer can do 2.5 times more spending than they anticipated towards online shopping unlike the previous years.
- The emergence of ‘phygital’ customers who search online and buy offline, underscores the need for an omnichannel strategy.
- The region’s keyword penetration ratio in search has drastically increased, suggesting regional content’s value.
- There is rising interest in mobile phones, electronics, SME loans, entrepreneurship, and health insurance, which indicate multi verticals businesses can explore.
Such findings are very useful for businesses willing to capture the upcoming e commerce customers. This data illustrates the trends in consumer behavior and the need to target fragmented multilingual markets.
Important tips for success.
These following tips should be implemented first to take advantage the wide range of prospective customers.
Target Tier-2 and Tier-3 City Customers : Start preparing strategys to reach out to customers from tier-2 and tier-3 cities who prefer vernacular languages.
Use Google Search Trends : Analyze search data to design your marketing campaigns. Spend more time and resources on mobile devices, electronics, and even finance marketing.
Education and Information Offerings: Create material that can make the process of shopping online and making payments easier, especially for customers who are not familiar with the digital world.
Strengthen Online Presence: As the movement of consumers to online shopping increases, ensure that your business can be found on key online platforms. This includes capturing local dialects and providing a smooth transition between offline and online shopping.
Conclusion.
For businesses, the next one hundred million e-commerce users in India represents a remarkable challenge, but the challenge does lie in understanding their distinct profiles. With understanding of changing demographics, other data sources such as Google Search, and personalization, businesses can target these customers and develop rapport. India’s e commerce space is ever evolving, and whatever takes advantage of the strategies will propel this sector unlike any other.
