Email marketing is perhaps one of the most useful methods of engaging with customers in a way that encourages sales. Automating your email campaigns takes things a step further, as you are able to save time while simultaneously increasing engagement and boosting sales. Nonetheless, choosing the right email automation tools can be an uphill task due to the many options available in the market. This article will make a case for how to select email automation software, examine some of the tools on offer, and recommend the top marketing automation tools for businesses.

What You Should Consider When Choosing Email Marketing Automation Software

When picking any automation tools, companies have to consider factors that match their goals as well as the resources available. This is how to go about selecting the right email automation software for your business.

Choose a platform that is straightforward and easy to use. The best marketing automation tools should enable you to set up campaigns without any coding requirements.

Look out for features such as triggered emails, behavioral targeting, and drip campaigns. These features are essential for creating engaging and timely personalized email communication. Check Cambridge Data Solutions Features

Verify that the email automation software connects with the existing CRM, e-commerce site, and analytics tools to enhance synergy of work and centralize your marketing efforts.

Email templates and design options are important collateral for professional marketing campaigns that are tailor-made to suit business needs.

Analytics and Reporting For evolving campaigns, analyzing email performance (open rates, click rates, conversion rates) to further improve them is important to track.

Take note of the pricing for the tool in question. Determine both the short-term and long-term features. Some offer free trials or freemium plans, while other options have the paid model at various levels of subscribers or features.

Best Email Marketing Tool

There are numerous email marketing automation tools accessible for different requirements for each business. Let us check some of the best email automation tools for businesses that come with a wide range of functions and flexibility.

1. Mailchimp

Mailchimp is one of the best email automation tools as the most popular choice of small businesses. There are many functions available such as automation workflows, segmented email lists, and performance tracking.

Key Features: Drip campaigns, triggered emails, behavior targeting and advanced reporting

Target Customers: Businesses of various sizes, particularly in eCommerce portals.

Price: Simple price plan with limited features is free. Paid subscriptions come with useful additional tools at an economical rates.

Mailchimp is one of the leading email campaign automation services because it is simple to learn and use, which gives great flexibility to marketers who need dependable software.

2. ActiveCampaign

ActiveCampaign is designed for the budgetary needs of both small and large businesses. The highlight of this software is the automation workflows: the ability to send preset messages to customers depending on what they have already done with your company is impressive.

Target Customers: Split testing, automation builders, CRM capabilities, as well as third-party app integrations.

Ideal For: Corporations using CRM systems with complex workflows for marketing and a single database for all automation tools.

Target Customers: No free account, but there is a 14-day free trial subscription. While the paid subscription is more expensive compared to Mailchimp, it gives higher value for money because of more features.

ActiveCampaign is great for marketers looking for high audience segmentation and having very complex email marketing workflows.

3. ConvertKit

Convertkit has positioned itself as a marketing automation software with a primary focus on supporting creators and small businesses in audience and sales growth through competitive marketing via emails.

The visual automation builder as well as customizable sign-up forms, landing pages, and automated sequences.

Bloggers, creators, and small companies that require straightforward but efficient email marketing services.

Free plan with limited features along with affordable paid plans for growing businesses.

ConvertKit makes email automation simple, especially for businesses that are looking to venture into automated campaigns but do not want to face the challenges offered by much more advanced functionalities.

4. Sendinblue

Sendinblue is an all-in-one email automation software that encompasses email marketing, SMS marketing, and marketing automation under one umbrella. This makes it an excellent option for companies that require multi-purpose tools at economical pricing.

• Automation workflows, A/B testing, transactional emails, CRM and more.
• Small enterprise with mixed email and SMS marketing focus.
• Free plan with limited features. Paid plans start with competitive prices.

Sendinblue is best for small businesses seeking to branch out into other forms of marketing aside from emails and offers a multitude of ways to interact with clients

5. HubSpot Email Marketing

HubSpot’s email marketing automation is one feature in a more comprehensive set of marketing and CRM tools. This makes HubSpot favorable to companies looking for a one-stop marketing automation solution.

• Advanced reporting, workflow automation, A/B split testing, and personalized email campaigns.
• Large and mid-sized companies looking for an all in one marketing solution.
• HubSpot has a free version that provides limited emailing capabilities while paid versions include superior features like advanced reporting and CRM.

For businesses or companies that need a CRM, sales, and marketing automation platform all in one, HubSpot provides an easy approach.

Creating Automated Email Campaigns

Creating automated email campaigns comes in several steps. First, you have to configure triggers, and finally personalize the email templates. One of the most used programs for email marketing is Mailchimp, so here’s how to create automated email campaigns in it.

1.            Automate Emails:

• Log in to your Mailchimp account. Your dashboard will open
• Select ‘Create’ and then choose ‘Email’.
• Under “Automated”, you’ll see Featured, Tags, Subscriber Activity, E-Commerce, and several other types of automation. Select any of them to see their types.

2.            Choose Your Automation Trigger:

• Use any automation event like welcoming new subscribers or sending updates to existing subscribers, etc.
• For instance, ‘Subscriber Activity’ option allows creating emails stating ‘Welcome New Subscribers’ etc.

3. Set Up Your Campaign:

• Configure your campaign with a name and indicate the intended audience.
• Set the email yourself. Specify the sender’s name, the subject of the email, and the content of the email itself.
• Select the desired template and construct the mail with the mails’ editor of Mailchimp, utilizing the drag-and-drop option.

4. Verify Your Campaign:

• You are now ready to view how your campaign will look like when sent out, first on a computer then a mobile device.
• Please check to see that your subject lines are eye-catching for readers, images match your company’s visual style, and the content gets your point across.

5. Set Your Campaign Live:

• When happy with the design we can press the ‘Start sending’ button and your campaign is now automated.
• Mailchimp will send the email automatically based on the criteria you set, for example, welcoming new subscribers head-on.
• View Campaign/alternative Marketing Results:
• In the campaign dashboard, see how rates of opening the email, rate of clicking the links, and revenue from the campaign measure against success metrics.

Final Note:

Selecting the best email automation tools is necessary for increasing efficiencies in your business email marketing campaigns. The right email marketing automation program can reduce costs, increase customer engagement, and grow the business. Regardless of whether you are a small business looking for ease of use, or a big corporation looking for sophisticated functionality, the best available email automation tools for businesses have features to satisfy every requirements. Knowing your target, analyzing the capabilities of the tools, and running test campaigns, you are able to successfully automate your email marketing and grow your business.

Categories: Email Marketing