The world is advancing digitally, and the most consumed and engaging form of content today is video. Long videos still have their place, but studies show that our attention spans are getting shorter and shorter. In fact, a Microsoft study found that the average attention span for an adult has reduced from 12 seconds in 2000 to only 8 seconds in 2016.
This change has popularized the need for micro videos (ultra-short videos) as a marketing strategy. With these videos, businesses can easily get their target audience’s attention, capture leads, boost sales, and improve brand recognition. This particular course on Micro Video Mastery will empower your business by teaching you how to effectively utilize short videos.
Micro Videos: Their Unique Features and Impact
Micro videos offer consumers engaging content that is simplistic and very fast to understand. Here are the basics of why micro videos are effective:
Retention When Visionally Stimulated
People get bored very fast, but micro videos retain interest.
Promotes Action Within Seconds
Short videos are best when an idea has to be conveyed and understood instantly.
Perfectly Designed For Phones
Great for those who love to surf on their phones.
Encourages More Videos To Be Watched
The design and flow of the video incentivizes viewers to feel excited and engaged.
People Want To Know More Instantly
They are engaged, learn, and take prompt action.
Makes The Idea Clear & Very Easy To Remember
The engaging short video format makes it easier to comprehend and remember.
Micro videos play a vital role in increasing brand recognition and retaining customers.
3C Approach: How to Craft Perfect Micro Videos
Achieving impactful micro videos is possible with a solid step by step plan. Follow the 3C Formula:
Compelling
The content and subject matter must grab attention immediately.
Concise
The content must be brief, to the point, and easy to comprehend.
Creative
Distinctive images, storytelling, and other creativity should be incorporated.
With the help of the 3Cs, standing out and driving results will no longer be a problem.
Expert Behind the Course: Avi Arya
- Micro video course is conducted by Avi Arya, a globally recognized digital marketing figure and social media influencer.
- He started as a streetcar racer and transitioned into the hospitality sector.
- His interest in the internet and digital marketing blossomed in the 1990s.
- Today, he is aite of the Top 25 Influencers in the world.
- He was also Impact Magazine’s Top 100 Digital Icons.
- Avi used micro videos to expand audience reach, drive sales, and capture leads.
Key Topics Covered in Micro Video Mastery Course
The course will be more practical as students will receive a real-life example of how to create and optimize micro videos. The main topics are as follows:
Videos as a Tool of Business Growth:
Find out how to expand your business exponentially with videos.
Your Brand’s Best Video Types
Understand what numbers support the idea of having divisions in videos.
Your Brand’s Video Creation Best Practices and Must-Haves
Learn about several pieces of devices, tools, and the setup needed.
Video Subject Matter by Industry
Choose subjects that stand out the most time throughout the division and are appealing to the audiences.
How to Optimize Your Video for Search and Social Media
Increase the chances of being seen on search platforms and other social media places.
How to Make Money With Mobile Videos –
Learn ways to monetize videos.
How to Get More Clients Using Video Marketing
Find various ways to transform viewers of videos to paying clients.
How To Automated Lead Generation Through Video Marketing
Turn potential customers into leads using video contents.
How You Can Do More Personalized Video Marketing
Make videos that are more entertaining to watchers and targeted towards certain viewers.
How Repurposed Videos Can Work On Different Social Platforms
Repurpose content and videos to maximize the reach and interact positively from different platforms. –
Most Important Points Learned In The Course
Making micro videos fun, stunning, and captivating.
- Using videos as a means to capture audiences for making sales.
- Raking and optimizing short videos presented.
- Monetizing video accounts with new innovative content.
- Making customers more engaged through personalization.
