Today’s business environment is very competitive, and it is important for companies to adopt new methods of maintaining rapport with clients and generating new leads. One of the most effective methods of generating leads is setting up engaging and meaningful events. This can be achieved without pushing people with sales. Conducting online summits and webinars is an effective means of establishing a brand. This article concerns those brand building strategies.

Willingness of Prospects to Associate with Your Business

People nowadays expect brands to provide them with value to capture their attention. Indian firm, Freshworks, understood this and executed it flawlessly. They set themselves up as a must use service for their target markets. As a result, prospect customers eagerly wanted to Freshworks brand. To capture their attention, companies need to stop selling and start providing real value. This will change customers perception about the brand.

What is an Online Summit?

Summits that are online are events that stream live and enable businesses to enterprise to a global audience without physical transportation. Such events allow businesses to interact with industry leaders, influencers, and other relevant audiences in a single digital area. Furthermore, they offer a means to educate and connect with the audience. A summit held online could help you develop your brand, pull in potential clients, and build credibility for your business. It is a very informative strategy.

How to organize a powerful online summit

Designing an online summit might come as an overwhelming task, however, it’s sheer rewarding adjusting the details. This is a slightly tough nut to crack, here is a way to effectively plan and execute an online conference. This will be seamless and convenient with the help of a good guide.

Identify Your Customer

Before you setting up the event, it is necessary to analyze the possibilities and scope of enterprise and what the major pain points are for the customers, if any. Pick problems your audience has and create a summit around it. Tune your content to the event in a way that gives value to your prospects.

Engage Speakers

It is the speakers that you select that will mainly determine the success of the online event. Consider inviting industry experts or influential personalities with a large following in the field.  These speakers do not just offer great insights, but will also market their events and bring their audience along, thus widening the scope of your event further.

Designing Team

Hire a graphic designer and a professional website builder who understands the core requirements of the project. They should be capable of creating an event landing page, marketing materials, and overall having the summit look appealing to prospective participants and attendees.

Infrastructure

The reliability of the technology employed will be critical to the success of the online conference. Ensure that all speakers can stream high-quality content using proper equipment and a good connection (minimum of 100 Mbps).  If technical issues arise, anticipating them in advance will mitigate any negative impacts on the speakers and attendees.

Software Knowledge

Get acquainted with the software that the summit organizers use. Hosting online live events is usually done on Zoom, Facebook Live or YouTube Live. Make sure you know how to use the software to minimize any challenges that could come up during the session.

Host an Event

Pick a host who is able to interact with the listeners directly without losing control of the flow of the event. The person tasked with the responsibility of the host is expected to introduce the speakers, keep the event in order, and ensure that all participants are active in the summit.

Example of an Online Summit:

Master Video Marketing by Animoto

Animoto, an established video marketing company, successfully hosted an online summit titled “Master Video Marketing.” They established their target audience, selected niche experts, and bundled the useful content for the summit. They created an event specific website where all sessions were streamed live on Facebook which allowed them to reach a wider audience. By hosting the summit, Animoto not only provided valuable insights to attendees but also built rapport with the speakers and head of companies which strengthens their brand further.

Start Small with Webinars

If you haven’t hosted events online, make sure you start small with webinars first. Webinars allow you test audience engagement and get an idea of the general interest. It is easy to build on the success of a webinar and use it as a stepping stone to organizing a larger event. After your webinar, consider conducting an online summit because of the positive feedback that comes your way.

Resources and Skills Required

In order to successfully conduct an online summit, your team will need specific resources and skills. Senior marketing manager: Experienced senior marketing manager who has previously worked with online events and knows how to market on professional platforms like LinkedIn to inspire people to attend.

Technology Manager

A skilled technology manager in charge of live streaming should be able to mitigate risks and solve problems during an occasion or an event.

Massive Action Plan

Take the following measures in order to prepare yourself for the webinar or an online summit.

Conduct Your First Webinar Using “Zoom”: Start engaging your users and potential customers by hosting webinars over Zoom.

Understanding the Framework: Learn how to properly structure an online summit and make sure you are well-rounded on everything regarding the event.

Set A Goal: Improvements from the excerpts taken during the webinars served as goals.

Conclusion

An online conference is a good tool for nurturing customers and generating new leads. Powerful events can be created by starting with webinars and ensuring proper steps are followed. Your brand will be viewed as an industry leader. If you wish to host a summit or a webinar, problem-solving and customer valuing should be at the center of your strategy.