When a business attracts qualified leads, it will thrive. These leads are interested in and willing to invest in the products or services of that company. Businesses waste time with unqualified leads and experience frustration.
1. Create a Video Pitch
A well-structured video pitch ensures that the customer receives all the information they need before booking an appointment. Your video should address the following:
- Who Are You?
- How would you describe your business experience?
- What’s your company’s annual turnover?
- Who is your current clientele?
- Are you able to refund customers?
- What is your payment plan?
A compelling and engaging video will encourage potential clients to act.
2. Asking the Right Questions to Filter Leads
Instead of collecting only names and email addresses, ask detailed questions to qualify potential customers.
- What business do you currently run?
- What’s your current turnover?
- What’s your projected turnover?
- What are your challenges?
- What is your budget?
By adding prescreening fields, you can ensure that only serious customers book appointments. This will improve conversion rates.
3. Share Your Experience & Success Stories
Share your personal experiences to build credibility and create an emotional connection with clients. You should include the following in your video:
- Success Stories: How you helped previous clients
- Your personal journey: Challenges and achievements
- Expertise: Why should clients choose you?
Avi Arya, for example, shares three ways in which he can assist his clients:
- Setting up a digital agency
- How to get a job as a digital marketer
- Expanding their career from a distance
By demonstrating your expertise, you can establish authority. This will inspire confidence in the services that you provide.
4. Book Appointments Online
Integrate a Calendar System to allow a client to instantly book an appointment once they have completed the qualification process.
- Don’t waste time on leads that are not qualified
- Only serious clients should schedule meetings
- Increase the efficiency in your sales process
A streamlined system increases conversions while reducing the need for manual follow-up.
Key Takeaways
- Answer key questions from customers with a video
- Use detailed questions to screen qualified leads
- Share your personal experiences to increase credibility
- Automate appointment scheduler for efficiency
