Growing an e-commerce business with no marketing budget may feel difficult, but it can be done. In this article, we will look into different methods of business growth using free tools such as WhatsApp, Facebook, and Instagram. We are going to analyze an actual example in detail along with the steps, and demonstrate how you can boost your e-commerce sales without spending a rupee on marketing.
Case Study:
Within four months, a business started generating over 10 lakhs in sales every month. The success story has the following statistics:
Marketing Cost: Zero
Average Order Value: ₹5,000+
Number of Retailer Customers: 1000+
Would you like such outcomes? Let’s explain how the business was able grow by omitting marketing budget.
Step 1: Leverage Customer Data
A marketer must know how their target market purchases products so they can expand their e-commerce business effectively. In this example, the customer is a retailer that places a Watsapp or a phone order. Simply put, try to order via WhatsApp more often so that the calling process is less cumbersome.
Step 2: Discover Where Your Target Customers Spend Time
Moving on, find out where your customers (the retailers) are spending their time the most. In this case, the retailers were active on Facebook and Instagram since these sites helped them sell products to their target customer base. You can also create accounts on these platforms and when you reach out to these retailers, you can start establishing relationship with them.
Step 3: Help The Customer’s Confidence Grow
Trust is key when doing business with your customers. Be open regarding your selling pattern, especially that your business sells exclusively to retailers and not the final consumers. This transparency will allow your clients to place their trust in your hands and also become interested in the designs you have to offer.
Step 4: Don’t Forget Recall With WhatsApp Broadcast Lists
WhatsApp Broadcast Lists is an excellent way to communicate with your targeted customers. It allows messages to be sent to numerous contacts at the same time and there is no need to form a group. More importantly, every reply is sent to the sender directly, not in group settings, which is extremely beneficial. Setting a specific day to send them designs of the new products of your company will keep them excited for your messages.
Step 5: Make the Ordering Process Simple for Your Clients
Share all relevent information to make the ordering process simple for customers:
Price Code/ Design Code: These codes should be added to every product photo that is posted. These would empower new customers by teaching them how to decipher the codes. With these measures in place, fewer queries will be received, ensuring smoother transactions. Fover the existing customers, when order gets placed, they will simply forward the design code to you. This approach ensures that there are lesser transactions mired in confusion.
These measures certainly build trust with your customers and help save time. Thy are bound to appreciate the ease in which orders can be placed while reducing the chances of making mistakes.
Step 6: Provide Different Methods of Payment
In order to facilitate your clients further, provide different means of payment such as:
- Paytm
- Bank Transfer
- Western Union Money Transfer (for international customers)
Goods can then be forwarded along with tracking information over shipping details. Teaching your customers how this process works will make transactions easier on both ends.
Conclusion:
You can succeed in a wholesale business without any marketing expenditure while using WhatsApp, Facebook, and Instagram. With effort, you can grow your business as showcased in the case study example. These steps will help you manage your e-commerce business along with scaling up quickly.
Key Takeaways:
- Create a WhatsApp Broadcast List to send out product designs that customers can select from on a regular basis.
- Use WhatsApp, Facebook, and Instagram to market without spending any money.
- Streamline the ordering process by using codes and detailed communication.
- Facilitate and ease the transaction process by providing various payment methods.
- By following these steps, you will be able to expand your e-commerce business easily and effectively without spending any money on marketing.
