As buyers’ behavior changes, businesses modify their strategies to grab attention and drive sales. Listed below are some key strategies for entrepreneurs that will allow them to understand these patterns in order to expand their businesses.

1. Managing Overflowing Information

Digital channels bombard customers with lots of information.

Key Strategy: Cater the content to the customer’s needs and build trust. Engage in use creative formats that resonates with their needs.

2. Knowing Attention Economies

Time is valuable, and customers focus where they think investment will provide a reasonable return.

Key Strategy: Provide time saving solutions alongside problem solving content across Google, YouTube, and social media to drive customer loyalty.

3. Using Google Trends to Grow Business

Google Trends is a powerful tool that can identify regions of high demand and customer behavior.

Key Strategy: Target specific markets with keyword search trends to monitor demand in real time.

4. Attention From Others vs. Direct Attention

Attention From Others counts when it comes from an external source, and Direct Attention is directly channeled through your website or email.

Key Strategy: For long term business attention, focus on building Owned customer Attention.

5. Tools for Attention from Customers

Various digital tools are deployed by rapidly growing businesses to capture the interest of customers.

Key Tools: Social media, PPC, website, blogs, email marketing, webinars, SEO, and content marketing.

6. Fulfilling the Position of Senior Manager – Consumer Behavior Insights and Loyalty.

Essential to growth is having a dedicated person to manage consumer insights and loyalty. This role is instrumental in driving business expansion.

Required Skills: Experience in digital marketing, a passion for consumer insights, and high levels of analytical skill.

Action Plan

• Target Sr. Manager position focused on insights and loyalty.
• For the purposes of increasing clientele, implement 7 lead generation channels.
• Build a company website as a business online focal point.
• Use Google Trends to identify demand in particular regions.
• Build trust and loyalty by providing quick and relevant information.

Understanding these strategies allows a business to remain competitive, engage and retain the audience which leads to success.