In order to reach your goals with Google Ads’s search campaigns, it is necessary to carry out a few steps to ensure that your advertisement reaches the appropriate audience. In case your goal is to maximize sales, generate leads, or increase the volume of traffic for your site, this guide will walk you through the entire process.
Create and set up your Google Ads account.
First things first, sign into your Google Ads account. After you get into your account:
- Select Campaigns.
- Click on the plus icon to add a new campaign.
- Choose your campaign goal such as Sales, Leads, or Website Traffic.
- Select Search as the type of campaign so that your ads can show up on Google’s results page.
- If the objective of your campaign is to get people to visit, add your website URL.
Personalize your ad general settings.
After selecting the type of campaign, you can now set the campaign’s general settings. Here is how you can set your campaign settings:
- Campaign Name: Write a title that would make it easy to identify your goal such as increase web traffic.
- Search Network: Uncheck the box for “Include Google search partners” so that your ads only show up on Google search results.
- Display Network: Deselect “Include Google Display Network” if for your campaign you will only use search.
- Location: Select “Enter another location” in order to define where your ads should be placed geographically.
- Languages: Indicate the languages of your audience among which you expect Hindi and English.
- Budget: Set your budget per day here. You can start with a low daily amount such as Rs. 300 per day to give you some insight on how well your campaign performs.
- Bid Strategy: For beginners, The manual CPC option will give you greater flexibility to control your spending. Do not use automated bidding, as it will drive your costs higher for no extra benefit.
Create Ad Extensions
With ad extensions, you can allow for the inclusion of any additional information that makes your ads more appealing and useful to potential clients. Here are some of the most common extensions:
- Sitelink Extensions: Provide additional links to other pages of your site which should aid in the online experience.
- Callout Extensions: Draw attention to particular offers or selling points.
- Call Extensions: Add a phone number to your ad to allow for one click contact.
Select the extensions you consider useful in achieving your business objectives. Once you are done hit Save and Continue.
Create Your Ad Group
Ad group enables segmentation and categorization of keywords and ads for specific audiences. For search campaigns:
- Using Keywords Purchase: Add keywords that match your business products services. You can also use the Keyword Planner tool to search for relevant keywords.
- Keyword Match Types: Use various types such as Exact Match or Phrase Match so that your ad is displayed only for the relevant search queries.
Every key word comes with its predetermined bid or cost and quality score which has an impact to a certain degree to the overall ranking of the advertisement. If a keyword has a higher CTR (click through rate) then the quality score for that particular KTM is higher, therefore, performing better at a cheaper cost per click.
Launch Your Campaign
Now that an ad group is created and the relevant keywords selected, now it is time to construct the advertisement. In addition make sure that the ad groups is clear, appealing and conveys the intended message of the text. Ensure that the landing page is relevant to increase quality.
Click on Save and Continue button to launch your ad campaign. Google will review campaign settings and then start displaying your ads to users based on the selected keywords and targeted geolocation.
Important Points
- Manual CPC bidding has increased control over spending. As you improve your quality score, your ads will rank higher.
- Use ad extensions to enhance the level of visibility as advertisements and add more features to your ads.
- The most imperative approach to amplify your ROI is to regularly analyze your campaign’s results, test new keywords and ad copy, and adjust the bid strategy accordingly.
Following these steps will enable you to set up a highly concentrated and powerful Google advertisement campaign to help drive traffic, capture leads, and enhance your online sales.
